Heathrow Airport's "Coming Home for Christmas" campaign earned the top spot on our latest Viral Video chart courtesy of Visible Measures, covering the week through Sunday. Its effort features a stuffed bear couple arriving at Heathrow Airport after a flight. At the end of the spot, the stuffed bears are revealed to be an elderly human couple, who are then greeted by their grandchildren. The campaign received more than 67.3 million views in seven days.
Also notable is Shell's return to the chart with its "Make the Future" campaign featuring famous singers including Jennifer Hudson, Steve Aoki, Pixie Lott, Luan Santana, Yemi Alade and Tan WeiWei in a music video for "Best Day Of My Life." The campaign highlights the need for more alternative energy, and it received more than 26.7 million views this week.
The Viral Video Chart counts both "organic" unpaid views and paid ad placements.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.