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Heathrow Joins the Viral Video Chart With Unbearably Cute Bears' Arrival

By Published on .

Heathrow Airport's "Coming Home for Christmas" campaign earned the top spot on our latest Viral Video chart courtesy of Visible Measures, covering the week through Sunday. Its effort features a stuffed bear couple arriving at Heathrow Airport after a flight. At the end of the spot, the stuffed bears are revealed to be an elderly human couple, who are then greeted by their grandchildren. The campaign received more than 67.3 million views in seven days.

Also notable is Shell's return to the chart with its "Make the Future" campaign featuring famous singers including Jennifer Hudson, Steve Aoki, Pixie Lott, Luan Santana, Yemi Alade and Tan WeiWei in a music video for "Best Day Of My Life." The campaign highlights the need for more alternative energy, and it received more than 26.7 million views this week.

The Viral Video Chart counts both "organic" unpaid views and paid ad placements.

Viral Video Chart
Powered by:
1
Coming Home for Christmas
NEW
Heathrow Airport
Havas London
Views this week: 67,318,871
Spot last week: NEW
2
Keep Them Busy
NEW
Temptations
adam&eveDDB
Views this week: 63,858,353
Spot last week: NEW
3
#BusterTheBoxer
-78%
John Lewis
adam&eveDDB
Views this week: 30,203,653
Spot last week: 1
4
Make the Future 2016
Back on Chart
Shell
NA
Views this week: 26,766,481
Spot last week: Back on Chart
5
Shame or Glory
NEW
SodaStream
NA
Views this week: 14,401,834
Spot last week: NEW
6
A Boy and His Dog Duck
NEW
IAMS
DDB New York
Views this week: 11,969,562
Spot last week: NEW
7
Tough
NEW
Ford
NA
Views this week: 10,708,561
Spot last week: NEW
8
Football Spectacular
NEW
NA
Views this week: 9,079,519
Spot last week: LG
9
The Greatest Gift
NEW
Sainsbury's
AMV BBDO
Views this week: 8,805,531
Spot last week: NEW
10
Raw Egg Test
9%
Purple
Harmon Brothers
Views this week: 8,059,323
Spot last week: 5
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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