Dove is the beauty brand most often seen on our Viral Video Chart, which tallies views for marketers' campaigns over the seven days through each Sunday. But Olay won the No. 1 spot this time around with its ongoing "What's Your Age Giveaway?" effort.
Holiday extravaganzas continue to represent the U.K. elsewhere on the chart, while Porsche is getting views for its turn at the don't-text-while-driving crusade.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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