Viral Video Chart: Olay Wins the Week With 'What's Your Age Giveaway?'

Porsche Meanwhile Gets In on Anti-Texting-and-Driving Ads

Published on .

Dove is the beauty brand most often seen on our Viral Video Chart, which tallies views for marketers' campaigns over the seven days through each Sunday. But Olay won the No. 1 spot this time around with its ongoing "What's Your Age Giveaway?" effort.

Holiday extravaganzas continue to represent the U.K. elsewhere on the chart, while Porsche is getting views for its turn at the don't-text-while-driving crusade.

1
What's Your Age Giveaway?
Back on Chart
Olay
NA
Views this week: 27,829,859
Spot last week: Back on Chart
2
#ChainOfBetters
72%
Western Union
NA
Views this week: 10,038,398
Spot last week: 6
3
Mog's Christmas Calamity
-36%
Sainsbury's
AMV BBDO
Views this week: 9,309,700
Spot last week: 2
4
Ryan Sheckler
Back on Chart
LG
NA
Views this week: 9,147,520
Spot last week: Back on Chart
5
Dream Car Art Contest 2015
16%
Toyota
Saatchi & Saatchi Fallon Tokyo
Views this week: 7,805,482
Spot last week: 4
6
Mark Webber gets off the track in a 911 GT3 Cup
NEW
Porsche
NA
Views this week: 7,638,513
Spot last week: NEW
7
Introducing the Nexus 5X and 6P
NEW
Google
NA
Views this week: 7,063,631
Spot last week: NEW
8
As Sung By Craig Robinson
17%
Walmart
NA
Views this week: 6,667,266
Spot last week: 8
9
Masquerade
NEW
Dos Equis
Havas Worldwide New York
Views this week: 6,330,836
Spot last week: NEW
10
#ManOnTheMoon
Back on Chart
John Lewis
adam&eveDDB
Views this week: 5,209,237
Spot last week: Back on Chart
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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