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iPhone X, Uber ... and Aetna Crack Viral Video Chart

Published on .

It may not be as culturally cool as Uber, the iPhone X and even the Starbucks holiday cup, but just in time for benefits enrollment, Aetna makes its way onto our Viral Video chart. The insurer's handy video, which explains the difference, for example, between an FSA and an HSA, has notched 4.76 million views and counting.

Viral Video Chart
Powered by:
1
50 Nights to 50 Classic Stories
23%
ClientShell
AgencyNA
Views this week20,867,442
Spot last week1
2
Here's to the Holidays
NEW
ClientStarbucks
AgencyNA
Views this week19,173,089
Spot last weekNEW
3
Meet iPhone X
Back on Chart
ClientApple
AgencyNA
Views this week10,065,140
Spot last weekBack on Chart
4
Upstanders
-8%
ClientStarbucks
AgencyNA
Views this week9,251,718
Spot last week5
5
Rolling with the Champion
NEW
ClientUber
AgencyNA
Views this week7,147,989
Spot last weekNEW
6
The Next Generation of Smartwatches
-26%
ClientMichael Kors
AgencyNA
Views this week6,426,008
Spot last week6
7
Raw Egg Test
Back on Chart
ClientPurple
AgencyHarmon Brothers
Views this week5,515,212
Spot last weekBack on Chart
8
HSA vs. FSA?
NEW
ClientAetna
AgencyNA
Views this week4,761,497
Spot last weekNEW
9
ClientStarbucks
AgencyNA
Views this week4,594,195
Spot last weekNEW
10
Discover the Most Pleasurable Way to Poop
-61%
ClientSquatty Potty
AgencyHarmon Brothers
Views this week4,431,709
Spot last week4
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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