×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Samsung Makes the Viral Video Chart ... but Not for a Phone or Washer

Published on .

Samsung returns to our weekly Viral Video Chart with a product other than its usual smartphones, tablets and high-tech washing machines. This time it's racking up views on behalf of an air purifier.

Nor is the campaign full of the kind of creative storytelling, celebrity or razzle-dazzle that Samsung smartphone videos exude. Sometimes an air purifier just wins.

Of course it might help that our "viral" chart always counts not only organic views initiated by curious viewers but also paid ad placements.

Viral Video Chart
Powered by:
1
Samsung Air Purifier
Back on Chart
ClientSamsung
AgencyNA
Views this week10,666,802
Spot last weekBack on Chart
2
The Final Stint
33%
ClientPorsche
Agency33%
Views this week9,806,343
Spot last week8
3
Holiday Goodness From the Heart
NEW
ClientStarbucks
AgencyNA
Views this week9,021,836
Spot last weekNEW
4
Raw Egg Test
Back on Chart
ClientPurple
AgencyHarmon Brothers
Views this week6,568,409
Spot last weekBack on Chart
5
#AboveTheNoise
NEW
ClientBeats by Dre
AgencyJohnXHannes
Views this week6,387,575
Spot last weekNEW
6
The Next Generation of Smartwatches
Back on Chart
ClientMichael Kors
AgencyNA
Views this week6,224,827
Spot last weekBack on Chart
7
Enhance Your Writing
Back on Chart
ClientGrammarly
AgencyNA
Views this week6,014,995
Spot last weekBack on Chart
8
Autistic Heroes
NEW
ClientFacebook
AgencyNA
Views this week5,533,304
Spot last weekNEW
9
Chaos for Christmas
-34%
ClientDuracell
AgencyNA
Views this week5,478,049
Spot last week5
10
ClientStarbucks
AgencyNA
Views this week5,437,624
Spot last weekBack on Chart
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


Most Popular