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Google and Facebook Compete for Best 2016 Recap Video

By Published on .

As 2016 draws to a close, the competition for the best end-of-year video intensifies.

"YouTube Rewind," a montage about key trends and influencers of 2016, won the top spot in its second week at 55 million views. Facebook's recap video that zeroed in on events of the year drew 26 million views. Facebook grabbed a third-place showing after the wildly popular clean-energy campaign video from Shell, which closed the week at 31 million views.

New on this week's chart is Google's "year in search." It starts off with big news events, including Brexit, the U.S. election, the Orlando shooting and Syria. Google's search box then appears amid images of hope set against the song "Light the Sky" by Grace Vanderwaal. The video attracted almost 9 million views. Other newcomers included Lipton's "Meet the Makers" (a profile of tea farmers), and WestJet's holiday campaign chronicling the company's efforts to revive Fort McMurray, Alberta, a community that saw many homes and buildings destroyed by a wildfire earlier this year.

The Viral Chart, courtesy of Visible Measures, uses both "organic" unpaid views and paid ad placements during the week through Sunday.

Viral Video Chart
Powered by:
1
YouTube Rewind: The Ultimate 2016 Challenge
-58%
YouTube
NA
Views this week: 55,457,712
Spot last week: 1
2
Make the Future 2016
-19%
Shell
JWT London
Views this week: 30,734,039
Spot last week: 3
3
2016 Year in Review
-46%
Facebook
NA
Views this week: 26,059,690
Spot last week: 2
4
It's not just a gift. It's a possibility.
70%
NA
Views this week: 23,567,611
Spot last week: 8
5
A Star Wars Story
8%
NA
Views this week: 9,773,604
Spot last week: 10
6
Year In Search 2016
NEW
NA
Views this week: 8,693,858
Spot last week: NEW
7
Meet the Makers
NEW
Lipton
NA
Views this week: 8,209,119
Spot last week: NEW
8
Galaxy S7 and S7 edge Official Introduction
Back on Chart
Samsung
NA
Views this week: 8,066,227
Spot last week: Back on Chart
9
Holiday Gifting with Walmart
Back on Chart
Walmart
Holiday Gifting with Walmart
Views this week: 7,909,198
Spot last week: Back on Chart
10
Fort McMurray Strong
NEW
WestJet
NA
Views this week: 7,765,324
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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