The last Viral Chart of the year brings some holiday wish fulfillment for parents of teenagers, honors to U.S. veterans and a flight safety video especially for soccer fans.
AT&T shot right to the top with a holiday ad for parents mourning their children's loss to smartphone obsession. It got 19.2 million views this week, likely aided by repeat views from moms and dads wishing their kids would follow the example of the girl in the ad.
Google occupied three spots in the chart, which covers the week ending Sunday, and four, if you count YouTube's 2015 retrospective. Two campaigns promote products the new Nexus phones and the Google app campaign, and one features this year's Veteran's Day parade, when Google created a virtual parade for veterans in nursing homes.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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