Google Dominates the Final Viral Video Chart of 2015

Other Highlights include AT&T, Qatar Airlines, the U.S. Army and Purina

By Published on .

The last Viral Chart of the year brings some holiday wish fulfillment for parents of teenagers, honors to U.S. veterans and a flight safety video especially for soccer fans.

AT&T shot right to the top with a holiday ad for parents mourning their children's loss to smartphone obsession. It got 19.2 million views this week, likely aided by repeat views from moms and dads wishing their kids would follow the example of the girl in the ad.

Google occupied three spots in the chart, which covers the week ending Sunday, and four, if you count YouTube's 2015 retrospective. Two campaigns promote products the new Nexus phones and the Google app campaign, and one features this year's Veteran's Day parade, when Google created a virtual parade for veterans in nursing homes.

1
Present
NEW
AT&T
BBDO
Views this week: 19,210,481
Spot last week: NEW
2
In-Flight Safety Video
NEW
Qatar Airways
180 Amsterdam
Views this week: 17,905,093
Spot last week: NEW
3
Introducing the Nexus 5X and 6P
34%
Google
NA
Views this week: 12,627,041
Spot last week: 3
4
YouTube Rewind 2015
-24%
YouTube
Portal A San Francisco
Views this week: 9,803,423
Spot last week: 2
5
Holiday Tradition Story
NEW
Kohl's
NA
Views this week: 8,898,700
Spot last week: NEW
6
Life With A Cat
NEW
Purina Friskies,BuzzFeed
NA
Views this week: 8,492,972
Spot last week: NEW
7
The Veterans Day Parade
NEW
Google
NA
Views this week: 8,129,535
Spot last week: NEW
8
Prepared for Anything
NEW
U.S. Army
NA
Views this week: 7,962,129
Spot last week: NEW
9
A Savior is Born
-19%
Mormon.org
NA
Views this week: 7,173,643
Spot last week: 4
10
The Google App How To
NEW
Google
NA
Views this week: 6,895,089
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.