A real-life game of Super Mario Kart set in San Francisco's Lombard Street crashed its way onto the top of this week's Viral Chart. The video, presented by a men's shorts company, shows four adults dressed up as the Super Mario Bros racing to the bottom of the steep and crooked street, as they crash into each other, throw banana peels and eat mushrooms along the way. The video brought in 17.2 million views in the seven days up to last Sunday, according to Visible Measures.
Other newcomers to the chart include many Super Bowl teasers and ads, like Amazon's spot with Alec Baldwin and Dan Marino, AXE's "Find Your Magic" and Acura's ad set to Van Halen. And in case you're planning the menu for game day, French's Mustard's jalapeno dip was pretty popular this week, too.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.