A Real-Life Super Mario Kart Race in SF Wins This Week's Viral Chart

Super Bowl Ads Dominate the Rest of The Chart

Published on .

A real-life game of Super Mario Kart set in San Francisco's Lombard Street crashed its way onto the top of this week's Viral Chart. The video, presented by a men's shorts company, shows four adults dressed up as the Super Mario Bros racing to the bottom of the steep and crooked street, as they crash into each other, throw banana peels and eat mushrooms along the way. The video brought in 17.2 million views in the seven days up to last Sunday, according to Visible Measures.

Other newcomers to the chart include many Super Bowl teasers and ads, like Amazon's spot with Alec Baldwin and Dan Marino, AXE's "Find Your Magic" and Acura's ad set to Van Halen. And in case you're planning the menu for game day, French's Mustard's jalapeno dip was pretty popular this week, too.

1
Mario Kart on Lombard Street
NEW
Chubbies
NA
Views this week: 17,206,491
Spot last week: NEW
2
#BaldwinBowl
NEW
Amazon
NA
Views this week: 16,424,923
Spot last week: NEW
3
Kia X-Car
3%
Kia
NA
Views this week: 15,786,874
Spot last week: 1
4
Find Your Magic
NEW
AXE
72andSunny (Amsterdam)
Views this week: 15,674,106
Spot last week: NEW
5
We Promise Great Taste
NEW
French's
NA
Views this week: 8,694,462
Spot last week: NEW
6
Nashville Hot Chicken
NEW
KFC
NA
Views this week: 8,535,565
Spot last week: NEW
7
Solar Car
NEW
Intel
NA
Views this week: 7,889,807
Spot last week: NEW
8
#StartStunning
-37%
Wix.com
NA
Views this week: 7,024,489
Spot last week: 4
9
It Doesn't Take A Genius To Do Your Taxes
NEW
TurboTax
NA
Views this week: 6,135,271
Spot last week: NEW
10
What He Said
NEW
Acura
Mullen Lowe
Views this week: 5,485,938
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.