For the second week in a row, Super Bowl ads are dominating the Viral Chart. Interestingly, though, the Super Bowl campaigns on last week's chart all have been replaced, with the exception of Mountain Dew's "PuppyMonkeyBaby" and Amazon's "Baldwin Bowl," which repeated at No. 1 and 24.2 million additional views.
Non-Super Bowl advertiser Turkish Airlines also made itself known to web surfers this week. KFC, which ran an ad during the CBS live-stream of the Super Bowl, also took a spot. And Super Bowl advertiser LG got in with a campaign unrelated to its Super Bowl spot starring Liam Neeson and son.
The Viral Video Chart is compiled by Visible Measures and includes both organic views and paid video ads.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.
Brought to you by: The Trade Desk