Super Bowl Ads Still Going Strong in the Viral Video Chart ... With Three Exceptions

And That Depends How You Count KFC

By Published on .

For the second week in a row, Super Bowl ads are dominating the Viral Chart. Interestingly, though, the Super Bowl campaigns on last week's chart all have been replaced, with the exception of Mountain Dew's "PuppyMonkeyBaby" and Amazon's "Baldwin Bowl," which repeated at No. 1 and 24.2 million additional views.

Non-Super Bowl advertiser Turkish Airlines also made itself known to web surfers this week. KFC, which ran an ad during the CBS live-stream of the Super Bowl, also took a spot. And Super Bowl advertiser LG got in with a campaign unrelated to its Super Bowl spot starring Liam Neeson and son.

The Viral Video Chart is compiled by Visible Measures and includes both organic views and paid video ads.

1
#BaldwinBowl
Back on Chart
Amazon
Leo Burnett (Toronto)
Views this week: 24,234,224
Spot last week: Back on Chart
2
Coke Mini Hulk vs. Ant-Man
NEW
Coca-Cola
NA
Views this week: 19,647,705
Spot last week: NEW
3
Puppymonkeybaby
16%
Mountain Dew
BBDO
Views this week: 16,285,673
Spot last week: 10
4
Joss Christensen
NEW
LG
NA
Views this week: 15,979,828
Spot last week: NEW
5
Drop the Balls
NEW
T-Mobile
Publicis Seattle
Views this week: 15,239,257
Spot last week: NEW
6
A New Truck to Love
NEW
Honda
NA
Views this week: 14,419,799
Spot last week: NEW
7
Fly to Gotham City and Metropolis
NEW
Turkish Airlines
NA
Views this week: 13,434,334
Spot last week: NEW
8
Portraits
NEW
Jeep
NA
Views this week: 12,238,275
Spot last week: NEW
9
So Long, Farewell
NEW
KFC
NA
Views this week: 11,388,748
Spot last week: NEW
10
There's a New Money in Town
NEW
PayPal
CP+B L.A.
Views this week: 10,984,036
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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