While a Viral Video Chart regular such as Samsung took two spots on Visible Measures' weekly ranking of the most-viewed brand campaigns -- excluding movie and game trailers -- this week's chart also reveals other marketers' impressive work reaching equally impressive crowds. After Samsung's No. 1 showing for videos promoting its new devices, which got nearly 15 million views, two more brands also topped 10 million.
Volkswagen's emissions scandal may have forced it to the very bottom of a recent Harris Poll ranking 100 marketers' reputation among Americans, but it's still getting its message out. VW turned up on the latest chart, which covers the week through Sunday, with a multi-video campaign promoting the Passat's driver-assist features, good for 10.4 million views.
And Adidas' "Here to Create" campaign featuring female athletes, an effort that also got airtime Sunday night during the Academy Awards telecast, rose to third place from 10th, with 10.2 million views.
Visible Measures tallies both organic views initiatied by consumers and paid placements by advertisers.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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