Changing Lanes From Scandal, VW Gets 10 Million Views for Passat's Driver-Assist Features

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While a Viral Video Chart regular such as Samsung took two spots on Visible Measures' weekly ranking of the most-viewed brand campaigns -- excluding movie and game trailers -- this week's chart also reveals other marketers' impressive work reaching equally impressive crowds. After Samsung's No. 1 showing for videos promoting its new devices, which got nearly 15 million views, two more brands also topped 10 million.

Volkswagen's emissions scandal may have forced it to the very bottom of a recent Harris Poll ranking 100 marketers' reputation among Americans, but it's still getting its message out. VW turned up on the latest chart, which covers the week through Sunday, with a multi-video campaign promoting the Passat's driver-assist features, good for 10.4 million views.

And Adidas' "Here to Create" campaign featuring female athletes, an effort that also got airtime Sunday night during the Academy Awards telecast, rose to third place from 10th, with 10.2 million views.

Visible Measures tallies both organic views initiatied by consumers and paid placements by advertisers.

1
Galaxy S7 and S7 edge Official Introduction
NEW
Samsung
NA
Views this week: 14,989,171
Spot last week: NEW
2
Passat Seven Features
NEW
Volkswagen
Mediacom
Views this week: 10,360,812
Spot last week: NEW
3
Here to Create
56%
adidas
NA
Views this week: 10,244,702
Spot last week: 10
4
Olay Ultra Moisture Bar
NEW
Olay
NA
Views this week: 9,756,384
Spot last week: NEW
5
Make the Most of Your Tax Refund
11%
Walmart
NA
Views this week: 8,521,824
Spot last week: 5
6
Are the Oscars on your mind?
NEW
Facebook
NA
Views this week: 8,165,372
Spot last week: NEW

Are the Oscars on your mind?

Posted by Facebook on Wednesday, February 24, 2016
7
#MWC16
NEW
Intel
NA
Views this week: 6,292,859
Spot last week: NEW
Aicha Evans and the Connected World

From smart cities to drones, Intel VP Aicha Evans outlines how the connected world of the future will run on 5G. #MWC16

Posted by Intel on Tuesday, February 23, 2016
8
The Story of Sarah & Juan
Back on Chart
Wrigley's Extra
Energy BBDO
Views this week: 6,238,117
Spot last week: Back on Chart
9
Launching People
NEW
Samsung
NA
Views this week: 6,205,320
Spot last week: NEW
10
Margot vs. Lily
-19%
Nike
NA
Views this week: 6,195,604
Spot last week: 6
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.