Super Bowl

Super Bowl Ads Almost Overrun the Viral Video Chart -- but Not Entirely

Sam's Club and Facebook Prevent a Sweep

Published on .

If it weren't for a Facebook campaign and Sam's Club "big game" campaign, the Viral Video Chart for the week ending Super Bowl Sunday would have been all campaigns built around in-game spots.

As it turns out, in-game Super Bowl campaigns only nabbed eight out of 10.

The Viral Video Chart is compiled by Visible Measures and includes both organic views and paid video ads.

1
The Chase
NEW
Hyundai
INNOCEAN Worldwide
Views this week: 32,269,489
Spot last week: NEW
2
Restricted Bling
NEW
T-Mobile
Publicis Seattle
Views this week: 24,007,157
Spot last week: NEW
3
Crash the Super Bowl: Final Edition
NEW
Doritos
NA
Views this week: 23,057,895
Spot last week: NEW
4
#GiveADamn
NEW
Budweiser
Anomaly
Views this week: 21,811,316
Spot last week: NEW
5
Wiener Stampede
NEW
Heinz
DAVID (Miami)
Views this week: 20,915,773
Spot last week: NEW
6
#DefyLabels
NEW
MINI
Butler, Shine, Stern & Partners
Views this week: 20,217,198
Spot last week: NEW
7
What's On Your Mind?
Back on Chart
Facebook
NA
Views this week: 20,058,202
Spot last week: Back on Chart
8
Big Game Zen Babies
NEW
Sam's Club
Tongal
Views this week: 15,619,573
Spot last week: NEW
9
The Portrait
NEW
Skittles
DDB (Chicago)
Views this week: 14,572,649
Spot last week: NEW
10
Puppymonkeybaby
NEW
Mountain Dew
BBDO
Views this week: 14,073,688
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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