But two newcomers follow right after, if not exactly close behind: Samsung's "#OptionsIncluded" shows off the customizable themes and icons of the brand's smartphone line, apparently enough for 15.7 million views in the week that ended Sunday, according to Visible Measures. Perhaps this is a good place to note that the chart includes video views whether consumers search out the clips on their own or encounter them as paid advertising.
Beats By Dre's "The Game Starts Here," featuring rugby player Richie McCaw, had 13.5 million views, good for the No. 3 slot.
Kate Spade's third installment of the "#missadventure" series meanwhile has Anna Kendrick sharing a table with feminist icon Gloria Steinem, and had over 10 million views this week.
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A further note on the methodology: These rankings reflect anything included in the publicly available view count for a video, according to Visible Measures, so plays reflect organic consumer activity, paid placements and autoplay video. On YouTube, for example, both organic views and a video in the form of skippable pre-roll that is watched to 30 seconds would register. For Facebook, autoplay video that is seen for 3 seconds or more makes the grade.