A Facebook video spreading the news that you no longer can only "like" or ignore your friends' posts nearly took the top spot on our weekly Viral Video Chart from Samsung's campaign introducing the Galaxy S7. But it didn't. In fact, our chart for the week through Sunday includes three separate slots for three distinct Samsung campaigns, likely reflecting a high degree of interest in Samsung's ads and products as well as paid placements, which are counted here too.
The other marketers on the latest chart, courtesy as always of Visible Measures, are Walmart, Intel, Adidas, Project Consent, Dior and Olay.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.