Facebook Reactions Almost Dethrone Samsung Galaxy S7 on Viral Video Chart ... Almost

Samsung Campaigns Nab Three Slots on Visible Measures' Chart

Published on .

A Facebook video spreading the news that you no longer can only "like" or ignore your friends' posts nearly took the top spot on our weekly Viral Video Chart from Samsung's campaign introducing the Galaxy S7. But it didn't. In fact, our chart for the week through Sunday includes three separate slots for three distinct Samsung campaigns, likely reflecting a high degree of interest in Samsung's ads and products as well as paid placements, which are counted here too.

The other marketers on the latest chart, courtesy as always of Visible Measures, are Walmart, Intel, Adidas, Project Consent, Dior and Olay.

1
Galaxy S7 and S7 edge Official Introduction
91%
Samsung
NA
Views this week: 28,674,218
Spot last week: 1
2
Reactions
NEW
Facebook
NA
Views this week: 27,260,897
Spot last week: NEW

Reactions are here! We're excited to officially announce even more ways to celebrate, sympathize, admire and love. They're right behind the Like button. Just press, hold and enjoy.

Posted by Facebook on Monday, February 29, 2016
3
Easter Surprise
NEW
Walmart
NA
Views this week: 13,776,303
Spot last week: NEW
4
Launching People
120%
Samsung
NA
Views this week: 13,659,061
Spot last week: 9
5
Galaxy S7
NEW
Samsung
Wieden + Kennedy (Portland)
Views this week: 13,412,357
Spot last week: NEW
6
Experience Amazing
Back on Chart
Intel
NA
Views this week: 10,111,886
Spot last week: Back on Chart
7
Here to Create
-6%
adidas
NA
Views this week: 9,642,427
Spot last week: 3
8
Consent Is Simple
NEW
Project Consent
Juniper Park\TBWA
Views this week: 5,903,388
Spot last week: NEW
9
Ultra Gloss
NEW
Dior
NA
Views this week: 5,788,163
Spot last week: NEW
10
Olay Ultra Moisture Bar
-42%
Olay
NA
Views this week: 5,672,034
Spot last week: 4
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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