This article has been corrected. See bottom for details.
Samsung really is committed to digital video advertising. The latest Viral Video Chart, ranking the most-viewed brand videos outside movies or video games for the week through Sunday, includes three separate Samsung campaigns.
Last week Samsung had two spots on the Viral Chart. The week before that, it had three, including No. 1. Samsung has now actually gotten multiple campaigns in the top 10 for four consecutive charts. The edition before that included only one Samsung campaign, but it took the No. 1 spot with an effort that more than doubled the views of the next-closest contender.
The chart, compiled by Visible Measures, includes both organic views and paid ads. So you can bet Samsung is spending a fair amount to seed even its most popular clips, including this week's leader, which debuted during the Oscars and is back on top after falling out entirely.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.
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CORRECTION: An earlier version of this article ranked the campaigns in the wrong order, putting Samsung in the top two slots and 'Tea vs. Photo' at No. 7. The order of the campaigns has been corrected.
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