Just the Promo Video for Facebook Live Has 10 Million Views Already

Facebook Joins Samsung, Walmart and LG on Viral Video Chart

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Facebook's continuing drive to promote its new live video has now reached our weekly Viral Video Chart, where an introductory video campaign -- not live -- accumulated more than 10 million views in the week ending Sunday, according to Visible Measures.

As always, the chart counts both "organic" views instigated by consumers interested in the content and other sorts of views such as advertising.

1
Cookie Monster
Back on Chart
Apple
TBWA
Views this week: 22,684,485
Spot last week: Back on Chart
2
Galaxy S7
-23%
Samsung
Wieden + Kennedy (Portland)
Views this week: 14,364,988
Spot last week: 2
3
Fight Hunger Spark Change
12%
Walmart
NA
Views this week: 13,431,051
Spot last week: 4
4
LG G5
-29%
LG
NA
Views this week: 12,845,021
Spot last week: 3
5
Facebook Live Is Here
NEW
Facebook
NA
Views this week: 10,685,076
Spot last week: NEW
6
Miss Adventure
30%
Kate Spade
NA
Views this week: 10,073,163
Spot last week: 9
7
Belly Rub
NEW
Symbio Wildlife Park
NA
Views this week: 10,051,932
Spot last week: NEW
8
Automatic Alternative Text
NEW
Facebook
NA
Views this week: 8,647,495
Spot last week: NEW
9
Enjoy the Chase
NEW
Nike
NA
Views this week: 8,318,178
Spot last week: NEW
10
World Record
NEW
Nissan
NA
Views this week: 7,262,704
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.