As parts of the country work to finally shake off winter—New York City got 3 inches of snow on Monday—advertisers are looking to spring and even summer. H&M's vibrant dance video starring Winona Ryder and Elizabeth Olsen to promote its spring line takes the top spot on our latest Viral Video Chart, which tallies the top campaigns by views in the week through Sunday. It's joined at the No. 3 spot by an effort for Panasonic air conditioners and at No. 6 by Hershey's, which posted a series of short ads summoning "#SmoresSeason."
As always, the chart includes both "organic" voluntary views by interested people and paid views such as pre-roll advertising.
Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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