The LG Nano Cell TV Super Match campaign is back, and on top of the heap, with another challenge to see which wins out: conventional TV (boo) or the LG Nano Cell's wider field-of-vision technology. This time, the super star is celeb-pro-footballer Kaká, who is stymied over and over by the supposed poor quality of a "conventional" screen as he kicks the soccer ball at giant electronic board. The kids gathered to watch him do his thing look almost as embarrassed for him as he does. But hey, don't blame him, blame the old-fashion tech.
As always, the view counts in the chart reflect both organic views, the sort of thing people envision when someone says "viral," and paid views, in which videos appear as ads in other content.
Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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