Sexy Eating Replaces Hunger Fighting on Viral Video Chart

Walmart's Anti-Hunger Campaign Gives Way to Knorr Dating Stunt

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Walmart's anti-hunger campaign, the most-viewed brand video for the past two weeks, gives way to a dating stunt by Knorr food products in our most recent Viral Video Chart from Visible Measures covering the week through Sunday. (Knorr asked strangers, paired by food preferences, to feed each other -- shades of Wren's "First Kiss" from 2014, but with eating.)

In other branded video news, Samsung is beginning to return to its usual ubiquity, with two slots this week, and Procter & Gamble's "Thank you, Mom," thrives as Mother's Day approaches.

1
#LoveAtFirstTaste
NEW
Knorr
MullenLowe
Views this week: 31,092,671
Spot last week: NEW
2
The Chase
-21%
Audi
Anomaly
Views this week: 21,771,081
Spot last week: 2
3
Galaxy S7 and S7 edge Official Introduction
6%
Samsung
NA
Views this week: 12,969,643
Spot last week: 4
4
Low Battery vs Speed Rapper
104%
ASUS
SuperHeroes (New York)
Views this week: 12,943,859
Spot last week: 9
5
Thank You, Mom
NEW
P&G
NA
Views this week: 10,894,111
Spot last week: NEW
6
Eyes on Gigi Hadid
26%
BMW
KBS New York
Views this week: 7,929,092
Spot last week: 10
7
Baby Bay
-19%
Evian
BETC
Views this week: 7,566,994
Spot last week: 6
8
Galaxy S7
Back on Chart
Samsung
Wieden + Kennedy (Portland)
Views this week: 7,144,963
Spot last week: Back on Chart
9
Euro 2016 is Coming
NEW
Hyundai
NA
Views this week: 6,600,905
Spot last week: NEW
10
#Strangewich
NEW
Hellmann's,Best Foods
NA
Views this week: 5,904,115
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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