Durex Scores Viral Hit With Couples' Tech-Free Vacation Experiment

'#DoNotDisturb' Tops This Week's Video Chart

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Durex's #DoNotDisturb is this week's viral winner.
Durex's #DoNotDisturb is this week's viral winner. Credit: Durex/YouTube

You can imagine what happens when six vacationing couples are invited to an island destination, where half are asked to render all tech devices and the other half are allowed to keep theirs. Durex presents the experiment in "#DoNotDisturb," a charming under-three-minutes video that tops this week's Viral Video Chart, beating out clips from Wendy's, GMC and General Mills.

1
#DoNotDisturb
NEW
Durex
TMW Unlimited
Views this week: 14,654,408
Spot last week: NEW
2
Power Mediterranean Chicken Salad
NEW
Wendy's
NA
Views this week: 7,528,342
Spot last week: NEW
3
360 Virtual Leap
NEW
GMC
NA
Views this week: 5,310,623
Spot last week: NEW
4
Mascots
26%
General Mills
NA
Views this week: 5,150,524
Spot last week: 7
5
TV White Space
NEW
Microsoft
NA
Views this week: 4,898,696
Spot last week: NEW
6
Stay Connected
Back on Chart
Duracell
Anomaly
Views this week: 4,879,755
Spot last week: Back on Chart
7
#MAXFOOTBALL
NEW
Pepsi MAX
NA
Views this week: 4,826,073
Spot last week: NEW
8
SUHD Unboxing
NEW
Samsung
NA
Views this week: 4,328,054
Spot last week: NEW
9
Looking For a New Vehicle?
NEW
Hyundai
NA
Views this week: 4,159,861
Spot last week: NEW
10
Galaxy S7 Edge Injustice Edition
NEW
Samsung
Wieden + Kennedy (Portland)
Views this week: 3,969,434
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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