You can imagine what happens when six vacationing couples are invited to an island destination, where half are asked to render all tech devices and the other half are allowed to keep theirs. Durex presents the experiment in "#DoNotDisturb," a charming under-three-minutes video that tops this week's Viral Video Chart, beating out clips from Wendy's, GMC and General Mills.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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