Mother's Day Takes Apple's Latest 'Shot on iPhone' Video Viral

Teleflora Also Capitalizes

Published on .

Knorr's blind-date feed-athon held onto the top spot among branded videos in the week ended Sunday, according to Visible Measures, but was joined on our weekly Viral Video Chart by Mother's Day videos from Apple and Teleflora that came on strong.

1
#LoveAtFirstTaste
-14%
Knorr
MullenLowe
Views this week: 26,756,669
Spot last week: 1
2
Galaxy S7 and S7 edge Official Introduction
41%
Samsung
NA
Views this week: 18,230,080
Spot last week: 3
3
Mother's Day
NEW
Apple
TBWA/Media Arts Lab
Views this week: 12,264,461
Spot last week: NEW
4
The Chase
-51%
Audi
Anomaly
Views this week: 10,749,107
Spot last week: 2
5
Low Battery vs Speed Rapper
-34%
ASUS
SuperHeroes (New York)
Views this week: 8,536,482
Spot last week: 4
6
#OneToughMother
NEW
Teleflora
Wonderful Agency
Views this week: 8,233,874
Spot last week: NEW
7
Are You My Grandma?
NEW
Grandma's Cookies
Goodby Silverstein & Partners
Views this week: 7,558,063
Spot last week: NEW
8
Baby Bay
-10%
Evian
BETC
Views this week: 6,818,641
Spot last week: 7
9
Batman v Superman
Back on Chart
Turkish Airlines
CP+B London
Views this week: 6,765,302
Spot last week: Back on Chart
10
Euro 2016 is Coming
-2%
Hyundai
NA
Views this week: 6,479,289
Spot last week: 9
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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