Skip the candles (maybe not the cake) and celebrate YouTube's 10th birthday with "#HappyBirthdayYouTube," an accelerating montage of videos and memes that went viral in the last decade, from "Charlie Bit my Finger" to Rickrolling. You remember them all, because you're a lot older than YouTube. "#HappyBirthdayYouTube" has itself gone viral now, debuting at No. 4 on our latest ranking, covering the week through Sunday.
But YouTube's look back couldn't top perennial Viral Video Chart power Samsung, which scored the top spot for a second consecutive week with an "Avengers"-themed campaign promoting the Galaxy S6. The ad, whose views grew 18% from last week, features Green Bay Packer Eddy Lacy and FC Barcelona forward Lionel Messi. Samsung also took the No. 2 spot with a new "Avengers" tie-in, an unboxing video for an Iron Man-themed phone.
Other new viral campaigns include a Maybelline effort that starts a bit like an affirming Dove "Real Beauty" clip -- "We've all come face to face with doubt, eye to eye with uncertainty, one on one with ourselves," it says -- but essentially argues that confidence comes from wearing makeup.