Apple's trippy ad for the iPhoneX is all kinds of weird, plus more hits on our viral chart

Published on .

An iPhoneX spot.
An iPhoneX spot. Credit: Apple

With apologies to LG, which hits the No. 1 and 2 spots on the list—but has been there before—we're partial to two others. The first, "Hey Google," for the Google Assistant, stars John Legend and Chrissy Teigen in a super simple spot that shows how freakin' boring it is to search for a streaming title letter by letter via a remote. Dude, we've been there.

The second, "Animoji Taxi Driver" for Apple's iPhoneX, is so weirdly surreal what with its talking animated heads, gorgeous colors and driving beat of a song that if you haven't seen it, come on, get going. It's a click away.

As always, the view counts on our weekly Viral Video Chart reflect both organic views initiated by consumers and paid views generated through ad placements.

Viral Video Chart
Powered by:
1
LG Innovation Story
219.76%
ClientLG
AgencyNA
Views this week38,692,184
Spot last week2
2
LG Nano Cell Super Challenge
-11.53%
ClientLG
AgencyNA
Views this week25,914,687
Spot last week1
3
Heart of a Lio
NEW
ClientGatorade
AgencyTBWA/Chiat/Day
Views this week22,632,014
Spot last weekNEW
4
Hey Google
Back on Chart
ClientGoogle
AgencyNA
Views this week17,258,718
Spot last weekBack on Chart
5
Business or Exploitation?
NEW
Clienttruth
AgencyNA
Views this week9,515,781
Spot last weekNEW
6
The New 2018 CRETA
111.23%
ClientHyundai
AgencyNA
Views this week9,436,693
Spot last week9
7
Animoji Taxi Driver
NEW
ClientApple
AgencyNA
Views this week9,025,684
Spot last weekNEW
8
#TakePleasureSeriously
Back on Chart
ClientMagnum
AgencyNA
Views this week7,413,333
Spot last weekBack on Chart
9
Mazda6 Anthem
NEW
ClientMazda
AgencyNA
Views this week5,634,426
Spot last weekNEW
10
Meet iPhone X
Back on Chart
ClientApple
AgencyNA
Views this week5,140,009
Spot last weekBack on Chart
Source: AcuityAds

Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.


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