Marketers Latch Onto Euro 2016 With Viral Video Campaigns

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The 2016 UEFA European Championship is lifting brands from Adidas to Hyundai on our most recent Viral Video Chart, led by Nike's campaign starring Christiano Ronaldo with 65 million views in the week through Sunday, according to Visible Measures.

Sprint forced its way onto the chart without a soccer tie-in, however, for its campaign starring Verizon's former "Can You Hear Me Now?" guy.

1
The Switch
NEW
Nike
Wieden + Kennedy Portland
Views this week: 65,094,657
Spot last week: NEW
2
The DNA Journey
-28%
Momondo
&Co Denmark
Views this week: 13,163,282
Spot last week: 1
3
Hyundai + Euro 2016
53%
Hyundai
NA
Views this week: 10,877,001
Spot last week: 7
4
Olay Ultra Moisture Bar
Back on Chart
Olay
NA
Views this week: 6,149,237
Spot last week: Back on Chart
5
America's #1 UV Moisturizer
NEW
Olay
NA
Views this week: 5,870,023
Spot last week: NEW
6
5 Symptoms
NEW
Pepto Bismol
NA
Views this week: 4,891,969
Spot last week: NEW
7
Paul Switched
NEW
Sprint
Deutsch
Views this week: 4,891,719
Spot last week: NEW
8
First Never Follows
NEW
adidas
NA
Views this week: 4,667,995
Spot last week: NEW
9
Shot on iPhone
NEW
Apple
NA
Views this week: 4,061,471
Spot last week: NEW
10
Fast Forward
Back on Chart
GEICO
The Martin Agency
Views this week: 3,973,800
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.