Olay Climbs Up the Viral Video Chart With Simple, GIF Style Clip

Nike Maintains Number One Slot

By Published on .

Most Popular

Nike's "The Switch" campaign, a cinematic six-minute spot featuring soccer superstar Christiano Ronaldo, holds its number one place on the Viral Videos Chart. Still, Olay's "America's #1 UV Moisturizer" is making steady progress after being viewed over 12.1 million times this week, according to Visible Measures. The simply animated sun rays for Olay come in at second place, having moved up three spots since last week.

Both Olay and Nike appear on this week's chart twice, with Nike in first and seventh place and Olay at second and ninth.

1
The Switch
-71%
Nike
Wieden + Kennedy (Portland)
Views this week: 18,950,080
Spot last week: 1
2
America's #1 UV Moisturizer
107%
Olay
NA
Views this week: 12,132,866
Spot last week: 5
3
Hyundai + Euro 2016
5%
Hyundai
NA
Views this week: 11,373,289
Spot last week: 3
4
Xbox One S
NEW
Xbox
NA
Views this week: 11,296,368
Spot last week: NEW
5
Releasing Entagled Turtle
NEW
WWF
NA
Views this week: 8,720,010
Spot last week: NEW
6
The World's Fastest Dunkin' Run
NEW
Dunkin' Donuts
DigitasLBi Boston
Views this week: 7,455,732
Spot last week: NEW
7
Pro Genius Mental Training
NEW
Nike
AKQA London
Views this week: 6,937,653
Spot last week: NEW
8
Father's Day
NEW
Chevrolet
NA
Views this week: 5,577,158
Spot last week: NEW
9
Olay Ultra Moisture Bar
-20%
Olay
NA
Views this week: 4,945,212
Spot last week: 4
10
Happy Father's Day
NEW
Pampers
NA
Views this week: 4,093,548
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.