LG's soccer spot edges Hyundai's soccer spot in a very World Cup Viral Video Chart

Published on .

Hyundai x 2018 FIFA World Cup
Hyundai x 2018 FIFA World Cup Credit: Hyundai

Hyundai took second place on our weekly chart of brands' most-viewed video campaigns with a short film about soccer players' World Cup experiences.

Its 24.2 million views, however, weren't enough to unseat LG's continuing campaign challenging soccer players to hit targets on a wall of TVs. That one took the top spot for the seventh occasion, with 29.5 million views this time.

As ever, the chart below includes both "organic" views initiated by willing consumers and paid ad placements.

Viral Video Chart
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1
LG Nano Cell Super Challenge
14%
ClientLG
AgencyNA
Views this week29,538,538
Spot last week1
2
Hyundai x 2018 FIFA World Cup
NEW
ClientHyundai
AgencyNA
Views this week24,272,554
Spot last weekNEW
3
Dewey Ryder
NEW
ClientMountain Dew
AgencyNA
Views this week20,962,568
Spot last weekNEW
4
End of Reason Sale
NEW
ClientMyntra
AgencyNA
Views this week17,160,329
Spot last weekNEW
5
LG Innovation Story
-33%
ClientLG
AgencyNA
Views this week16,418,075
Spot last week2
6
Heart of a Lio
7%
ClientGatorade
AgencyTBWA/Chiat/Day
Views this week11,363,245
Spot last week5
7
Hey Google
-31%
ClientGoogle
AgencyNA
Views this week8,895,847
Spot last week4
8
Les Parfums for Men
43%
ClientLouis Vuitton
AgencyNA
Views this week8,399,834
Spot last week9
9
Write the Future
-2%
ClientGrammarly
AgencyNA
Views this week7,224,866
Spot last week6
10
The Purple Pet Bed
NEW
ClientPurple
AgencyNA
Views this week6,943,668
Spot last weekNEW
Source: AcuityAds

Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.

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