Porsche takes first place in this week's viral videos with 14.7 million views after its "Porsche at Le Mans 2016" ad celebrating its 18th overall win at 24 Hours of Le Mans in France. Olay's "America's #1 UV Moisturizer" drops from second to third place, replaced by Hyundai's "Euro 2016" campaign. Nike still holds two spots on the chart with "The Switch" starring Christiano Ronaldo and "Worth the Wait" highlighting the Cleveland Cavaliers' win.
YouTube #ProudtoBe campaign comes in fourth place with 8.8 million views this week. The video features YouTube celebrities from the LGBTQ community in honor of Pride Month and in the wake of the Orlando Pulse Club shooting.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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