Porsche Applauds Rival Toyota in Emotional Video Celebrating Le Mans Win

Plus, YouTube Supports LGBTQ Community in #ProudToBe Campaign

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Porsche takes first place in this week's viral videos with 14.7 million views after its "Porsche at Le Mans 2016" ad celebrating its 18th overall win at 24 Hours of Le Mans in France. Olay's "America's #1 UV Moisturizer" drops from second to third place, replaced by Hyundai's "Euro 2016" campaign. Nike still holds two spots on the chart with "The Switch" starring Christiano Ronaldo and "Worth the Wait" highlighting the Cleveland Cavaliers' win.

YouTube #ProudtoBe campaign comes in fourth place with 8.8 million views this week. The video features YouTube celebrities from the LGBTQ community in honor of Pride Month and in the wake of the Orlando Pulse Club shooting.

1
Le Mans 2016
NEW
Porsche
NA
Views this week: 14,778,976
Spot last week: NEW
2
Hyundai + Euro 2016
4%
Hyundai
NA
Views this week: 11,835,558
Spot last week: 3
3
America's #1 UV Moisturizer
-18%
Olay
NA
Views this week: 9,903,355
Spot last week: 2
4
#ProudToBe
NEW
YouTube
NA
Views this week: 8,892,536
Spot last week: NEW
5
The Chant
NEW
Samsung
Leo Burnett (Chicago)
Views this week: 7,558,293
Spot last week: NEW
6
The Switch
-66%
Nike
Wieden + Kennedy Portland
Views this week: 6,413,505
Spot last week: 1
7
Worth the Wait
NEW
Nike
Wieden + Kennedy Portland
Views this week: 5,825,001
Spot last week: NEW
8
Our Most Durable Camera Yet
NEW
GoPro
NA
Views this week: 5,602,735
Spot last week: NEW
9
Experience Amazing
Back on Chart
Intel
NA
Views this week: 5,198,590
Spot last week: Back on Chart
10
Father's Day
-8%
Chevrolet
NA
Views this week: 5,145,244
Spot last week: 8
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.