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'Game of Thrones' Season 7 Premieres on Sunday. One Major Marketer Capitalized.

By Published on .

"Game of Thrones" fanatics are counting down the days (three!) until the season 7 premiere, and KFC's "Lunchtime is Coming" spot played into the anticipation with actor Kristian Nairn, in character as Hodor, introducing the new chicken with rice.

KFC's ad, from BBH London, debuted at No. 4 in the weekly Viral Video chart, with nearly 14 million views. Budweiser's "A Dream Delivered" claimed the top spot, in which Star Wars actor and Marine Corps veteran Adam Driver delivers a college scholarship — backed by Folds of Honor and Budweiser — to the daughter of an Army veteran. That was produced by Vayner Media.

All top-five spots were new to the charts this week. And Samsung, which has claimed at least one top-10 spot every week since May 18, continued grabbing eyes with three. The tech company's videos attracted over 50 million views this week.

Our VVC, compiled by Visible Measures, includes both paid and organic views.

Viral Video Chart
Powered by:
1
A Dream Delivered
NEW
Budweiser
Vayner Media
Views this week: 35,993,652
Spot last week: NEW
2
Samsung Cares for a Safe India
NEW
Samsung
NA
Views this week: 30,558,380
Spot last week: NEW
3
Better in the Bahamas
NEW
Nassau Paradise Island Promotion Board
NA
Views this week: 24,741,615
Spot last week: NEW
4
Lunchtime is Coming
NEW
KFC
BBH London
Views this week: 13,927,109
Spot last week: NEW
5
Smart Switch
NEW
Samsung
NA
Views this week: 11,764,519
Spot last week: NEW
6
Samsung Galaxy J7 Max
55%
Samsung
NA
Views this week: 8,459,458
Spot last week: 10
7
NMD
NEW
adidas
NA
Views this week: 8,433,140
Spot last week: NEW
8
We Are America
Back on Chart
Ad Council
R/GA
Views this week: 8,023,438
Spot last week: Back on Chart
9
Astronaut Film
Back on Chart
LG
NA
Views this week: 8,004,732
Spot last week: Back on Chart
10
Beauty
Back on Chart
Mazda
NA
Views this week: 6,896,015
Spot last week: Back on Chart
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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