Google dramatizes the pain of asking for the WiFi password

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The Viral Video Chart hasn't been that good for laughs lately; it's mostly been an excercise in proving that the most-viewed brand videos online are clearly paid ads and not "viral" phenomena at all. This week Google saves the day with an ad that, yes, presumably got the vast majority of its views through pre-roll and mid-roll placements but is at least entertaining.

It promotes the Project Fi phone service, which automatically connects subscribers' phones to WiFi hotspots.

Viral Video Chart
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1
Project Fi
NEW
ClientGoogle
AgencyNA
Views this week10,292,377
Spot last weekNEW
2
#TimeOnYourHands
-57%
ClientWish
AgencyNA
Views this week7,471,623
Spot last week5
3
Jet Lag
NEW
ClientSamsung
AgencyNA
Views this week6,930,428
Spot last weekNEW
4
Open the World of Music
-17%
ClientYouTube
AgencyNA
Views this week6,860,320
Spot last week8
5
Made Defiant: The Mixtape
Back on Chart
ClientBeats by Dre
AgencyNA
Views this week5,446,508
Spot last weekBack on Chart
6
Enhance Your Writing
Back on Chart
ClientGrammarly
AgencyNA
Views this week5,020,073
Spot last weekBack on Chart
7
The Purple Pet Bed
Back on Chart
ClientPurple
AgencyNA
Views this week4,095,149
Spot last weekBack on Chart
8
Write the Future
Back on Chart
ClientGrammarly
AgencyNA
Views this week3,475,760
Spot last weekBack on Chart
9
Bulgari Etiquette Book
NEW
ClientBulgari
AgencyNA
Views this weekNEW
Spot last weekNEW
10
Xfinity Presents
NEW
ClientXfinity
AgencyNA
Views this week3,045,369
Spot last weekNEW
Source: AcuityAds

Ad Age's Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.

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