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Siri and The Rock Dominate the Day -- and Our Weekly Viral Video Chart

By Published on .

The Rock in Appl's new ad for Siri.
The Rock in Appl's new ad for Siri. Credit: Apple

In one summer, Dwayne "The Rock" Johnson has graced the cover of GQ, flirted with the idea of a presidential run and generally seemed to appear everywhere at every moment. There was was on billboards, on HBO, in song credits and front and center for a "Baywatch" revamp that even his biceps couldn't save.

But The Rock saved his greatest achievement for last: Hitting the top spot of the weekly Ad Age Viral Video Chart, with his performance in Apple's "The Rock x Siri Dominate the Day."

Ok, maybe it's not his premier Summer '17 achievement — but it definitely tops "Baywatch."

The Apple spot features "The Rock" travelling to space, flying to Rome, painting an Italian chapel a la Michelangelo, designing his own fashion line, plating a five-star dish, and, of course, saving the day — all with the help of his personal assistant, Siri.

Apple and "The Rock" hyped it up plenty, advertising the three-and-a-half-minute spot as a "movie." (Business Insider's film review chalked it up as a "missed opportunity," calling out a lack of character development.)

Other big spots include "Samsung Cares For India" and "Amazon App," which were No. 1 and 2 last week, respectively. Samsung's spot had nearly 28 million views this week and Amazon garnered 9.3 million. Our VVC, compiled by Visible Measures, includes both paid and organic views.

Check out the full list below.

Viral Video Chart
Powered by:
1
The Rock x Siri Dominate the Day
NEW
Apple
NA
Views this week: 33,482,714
Spot last week: NEW
2
Samsung Cares for a Safe India
NA
Samsung
NA
Views this week: 27,938,259
Spot last week: 1
3
Amazon App
NA
Amazon
NA
Views this week: 9,380,645
Spot last week: 2
4
DIY Pool
60%
Chubbies
NA
Views this week: 9,350,411
Spot last week: 8
5
Oven-Hot Pizza, Fast, Every Time
NEW
Pizza Hut
Droga5
Views this week: 7,408,722
Spot last week: NEW
6
Second Year Promise
NEW
LG
NA
Views this week: 7,057,185
Spot last week: NEW
7
Smokehouse BBQ Bacon Sandwich
NEW
Chick-fil-A
NA
Views this week: 6,640,787
Spot last week: NEW
8
Smart Switch
8%
Samsung
NA
Views this week: 6,547,876
Spot last week: 7
9
Create Positivity
NEW
adidas
NA
Views this week: 6,504,442
Spot last week: NEW
10
40 Years of Passion
NEW
Renault
NA
Views this week: 6,053,561
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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