Tech marketers made their usual forceful showing in video advertising over the week through Sunday, with LG piling on another 19 million views for its campaign promoting a TV, Samsung running up the score on a safety campaign and Samsung (again) promoting its J7. And that's just the top three spots: Amazon and Apple appear further down.
As always, the chart includes both paid views, otherwise known as ads, and "organic" views of the sort consumers would ordinarily consider "viral."
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.