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Samsung Keeps Spending on Online Video, Taking 2 of Top 3 Spots on Viral Video Chart

Published on .

Tech marketers made their usual forceful showing in video advertising over the week through Sunday, with LG piling on another 19 million views for its campaign promoting a TV, Samsung running up the score on a safety campaign and Samsung (again) promoting its J7. And that's just the top three spots: Amazon and Apple appear further down.

As always, the chart includes both paid views, otherwise known as ads, and "organic" views of the sort consumers would ordinarily consider "viral."

Viral Video Chart
Powered by:
1
Nano Cell Super Match
-42%
LG
Krema Worldwide, Seoul
Views this week: 19,123,079
Spot last week: 1
2
Samsung Cares for a Safe India
-6%
Samsung
NA
Views this week: 14,145,206
Spot last week: 3
3
Galaxy J7 Pro Life is Now
NEW
Samsung
NA
Views this week: 10,380,654
Spot last week: NEW
4
Perfect Buy
NEW
Flipkart
NA
Views this week: 9,678,428
Spot last week: NEW
5
Smokehouse BBQ Bacon Sandwich
-1%
Chick-fil-A
NA
Views this week: 8,136,437
Spot last week: 6
6
#inspiredby HEIMWEH Russia: A Home Unknown
56%
Lufthansa
NA
Views this week: 8,083,878
Spot last week: NEW
7
Stephen Curry
NEW
Infiniti
NA
Views this week: 6,347,618
Spot last week: NEW
8
Amazon App
-24%
Amazon
NA
Views this week: 5,818,645
Spot last week: 8
9
The Rock x Siri Dominate the Day
-68%
Apple
NA
Views this week: 5,573,433
Spot last week: 2
10
Collision Warning with Emergency Brake
Back on Chart
Volvo Trucks
NA
Views this week: 4,799,859
Spot last week: Back on Chart
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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