Marketers Don't Need Olympics to Get Online Views

Published on .

Olympics-themed campaigns are racking up online video views, but they aren't the only thing going for marketers this month. Samsung's campaign for its new Galaxy Note 7, for example, fell from first place on our weekly Viral Video Chart to only second place. And Cheetos' new "Cheetos' Collector" is distinctly un-Olympian, but still good for fourth place.

As always, the chart, by Visible Measures, comprises brand campaigns across multiple videos, includes both paid and organic views, and excludes movie and videogame trailers.

1
Unlimited
79%
Nike
Wieden + Kennedy Portland
Views this week: 41,791,590
Spot last week: 2
2
Galaxy Note7 Official Introduction
-76%
NA
Views this week: 13,437,012
Spot last week: 1
3
Together We Stand
1%
NA
Views this week: 12,881,483
Spot last week: 5
4
Cheetos Collector
NEW
Cheetos
NA
Views this week: 11,795,981
Spot last week: NEW
5
Quick Recipe How-To's
NEW
Pillsbury
NA
Views this week: 11,743,016
Spot last week: NEW
6
Google Photos: Free Up Space
NEW
Google
NA
Views this week: 11,105,820
Spot last week: NEW
7
Thank You, Mom
41%
P&G
Wieden + Kennedy Portland
Views this week: 10,753,178
Spot last week: 7
8
Men's Synchronized Swimming
-23%
Chubbies
NA
Views this week: 9,922,526
Spot last week: 4
9
Keep Playing
3%
Always
Leo Burnett
Views this week: 8,949,992
Spot last week: 6
10
BLAH BLAH BLAH
NEW
adidas
NA
Views this week: 8,077,089
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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