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Texas Grocery Chain's 'Disaster Relief' Campaign Makes the Viral Video Chart

Published on .

The usual suspects of our weekly look at brands' most-viewed video campaigns, marketers such as Samsung and LG, are joined this time around by H-E-B, the Texas-based grocery chain. Its "Disaster Relief" campaign accumulated 8.9 million views with scenes of flooding in Houston following Hurrican Harvey.

As always, our chart includes both paid ad views and organic views initiated by consumers. It also excludes movie and video game previews.

Viral Video Chart
Powered by:
1
Do Bigger Things
-60%
Samsung
NA
Views this week: 15,866,827
Spot last week: 1
2
Miss Dior
13%
Dior
NA
Views this week: 10,894,174
Spot last week: 4
3
Teacher Toney Jackson
NEW
Microsoft
NA
Views this week: 10,675,227
Spot last week: NEW
4
Disaster Relief
NEW
H-E-B
NA
Views this week: 8,860,807
Spot last week: NEW
5
Linear Refrigerator
NEW
LG
NA
Views this week: 8,801,025
Spot last week: NEW
6
Nano Cell Super Match
-55%
LG
Krema Worldwide, Seoul
Views this week: 7,021,033
Spot last week: 2
7
Reach Out and Say Thank You
NEW
Cadbury
NA
Views this week: 6,928,537
Spot last week: NEW
8
Autism Speaks with Matthew McConaughey
NEW
Kiehl's
NA
Views this week: 6,788,297
Spot last week: NEW
9
Everyday Heroes
NEW
Dignity Health
NA
Views this week: 6,564,100
Spot last week: NEW
10
Lean is the New Mean
-3%
Samsung
Cheil India
Views this week: 6,316,996
Spot last week: 6
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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