Apple Ads Keep Dominating Online Video, but McDonald's Takes Second Place

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Apple is keeping up the push for its newest releases, posting and promoting online video about its Watch Series 2, new on this week's Viral Video Chart and taking the place of Apple's presentation-summary at No. 1, and its latest phones, which declined in views from last week's No. 2 spot.

Not strictly a measure of "viral" activity, our ranking courtesy of Visible Measures includes a hefty dose of unspecified paid advertising views.

Viral Video Chart
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1
Introducing Series 2
NEW
Apple
NA
Views this week: 36,382,767
Spot last week: NEW
2
McPick 2 for $5
83%
McDonald's
NA
Views this week: 10,037,263
Spot last week: 7
3
Upstanders
NEW
Starbucks Coffee
SMG Performance Marketing
Views this week: 7,951,706
Spot last week: NEW
4
A Better Prepaid
NEW
Verizon
The Community
Views this week: 7,920,596
Spot last week: NEW
5
Introducing iPhone 7
-59%
Apple
NA
Views this week: 7,277,468
Spot last week: 2
6
Skip The Sevens
NEW
Motorola
NA
Views this week: 7,158,265
Spot last week: NEW
7
Don't miss your special moments
Back on Chart
LG
NA
Views this week: 7,116,286
Spot last week: Back on Chart
8
Introducing Moto Mods
NEW
Motorola
NA
Views this week: 6,968,356
Spot last week: NEW
9
Desolation
NEW
Audi, Airbnb
Venables Bell & Partners
Views this week: 6,853,476
Spot last week: NEW
10
Ready or Not
NEW
Kate Spade
NA
Views this week: 6,168,898
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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