By now you've probably either heard about or seen the video: a love story between two young people, in the early stages of a relationship made by Get Up, a political-action group in Australia.
In the spot, a couple meets, falls in love, and experiences all the struggles and highlights any young couple would on the road to engagement. It isn't until the big proposal that the viewer learns the couple is actually a same-sex one.
Though it was aimed at Australians ahead of an impending vote among the country's Labor Party on same-sex marriage, the touching spot is having a global impact, landing at No. 2 on the Viral Chart last week with 1.8 million views. With no paid promotion, one can surmise that the power of the creative, and enthusiasm of the community, are behind its success.
Get Up! is using the popularity of the video to raise money to place the two-minute spot on TV in Australia. In the U.S. marriage equality advocates are wondering why no campaigns in the U.S. have managed to to have such an impact.
Also making debuts on the chart this week were Nokia's "The Amazing Everyday," at No. 3 with 1.4 million views; The ONE Campaign's "The (2015) Quilt," at No. 7 with 960,000 views; and Nando's "The Last Dictator," at No. 8 with 877,000 views.
Meanwhile, YouTube and Lenovo rocketed back to the top of the chart this week thanks to some new promotion behind their "Spacelab: What Will You Do?" campaign, which is being heavily promoted and continuously fueled by new videos (more than 50 to date), seeing more than 2 million views this week.