NEW YORK (Ad Age.com) -- The King likes square butts -- and web-video viewers sure like his crooning about them. The Crispin-produced video promoting Burger King's SpongeBob SquarePants kids meals, which is also airing on TV, entered this week's Viral Video Chart in the No. 3 spot with more than a half million views, according to data from video-measurement firm Visible Measures.
It wasn't quite enough to catch the leader (for the third week in a row), Samsung's video of LED-strapped sheep. And T-Mobile's "Dance" also showed staying power, maintaining a top-three ranking and even gaining 2%, despite having made its debut way back in January.
Also new to the chart: a cheeky video from Wilkinson Sword called "Mow the Lawn" (ahem) and a Kia spot that uses hamsters to show off its compact Soul model.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Samsung||Extreme Sheep LED Art||The Viral Factory||1,114,491||-33%|
|2||3||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||742,120||+2%|
|3||New||Burger King||SpongeBob||Crispin Porter & Bogusky||549,717||New to chart|
|5||2||Geico||It's the Gecko/ Numa Numa||The Martin Agency, Horizon Media||388,569||-72%|
|7||New||Wilkinson Sword||Mow the Lawn||JWT, New York||261,441||New to chart|
|8||7||E-Trade||E-Trade Baby||Grey, New York||229,799||-1%|
|9||New||Kia||Kia Soul: Hamsters||David & Goliath, KMA||215,090||New to chart|
|10||5||Durex||Get It On||Fitzgerald & Co., SuperFad||201,566||-37%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.
Brought to you by: The Trade Desk