BK's Square-Butt Spot Makes Viral-Chart Debut in Third Place

What People Watched the Week of April 6, 2009

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NEW YORK (Ad Age.com) -- The King likes square butts -- and web-video viewers sure like his crooning about them. The Crispin-produced video promoting Burger King's SpongeBob SquarePants kids meals, which is also airing on TV, entered this week's Viral Video Chart in the No. 3 spot with more than a half million views, according to data from video-measurement firm Visible Measures.

It wasn't quite enough to catch the leader (for the third week in a row), Samsung's video of LED-strapped sheep. And T-Mobile's "Dance" also showed staying power, maintaining a top-three ranking and even gaining 2%, despite having made its debut way back in January.

Also new to the chart: a cheeky video from Wilkinson Sword called "Mow the Lawn" (ahem) and a Kia spot that uses hamsters to show off its compact Soul model.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Samsung Extreme Sheep LED Art The Viral Factory 1,114,491 -33% Samsung: Extreme Sheep LED Art
2 3 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 742,120 +2% T-Mobile: Dance
3 New Burger King SpongeBob Crispin Porter & Bogusky 549,717 New to chart Burger King: SpongeBob
4 4 Cadbury Eyebrow Dance Fallon 438,407 -7% Cadbury: Eyebrow Dance
5 2 Geico It's the Gecko/ Numa Numa The Martin Agency, Horizon Media 388,569 -72% Geico: It's the Gecko/Numa Numa
6 6 McDonald's Talking Filet-O-Fish Arnold 373,292 +60% McDonald's: Talking Filet-O-Fish
7 New Wilkinson Sword Mow the Lawn JWT, New York 261,441 New to chart Wilkinson Sword: Mow the Lawn
8 7 E-Trade E-Trade Baby Grey, New York 229,799 -1% E-Trade: Baby
9 New Kia Kia Soul: Hamsters David & Goliath, KMA 215,090 New to chart Kia Soul: Hamsters
10 5 Durex Get It On Fitzgerald & Co., SuperFad 201,566 -37% Durex: Kama Balloon Animal Sutra

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