Nike, Frito-Lay Can't Disrupt Evian's Viral-Video Dominance

What People Watched the Week of July 27

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NEW YORK (AdAge.com) -- Is it a good day when your skateboard gets run over by a car? Only, apparently, if you're pro skaker Paul Rodriguez (aka P-Rod), the car is driven by Ice Cube and the soundtrack is his '90s classic "Today Was a Good Day." The Nike SB (that would be skateboarding) effort and Frito-Lay's "A Woman's World" campaign are the fresh videos on this week's chart, which was still dominated by Evian's rollerskating babies.

The Nike SB work is the only debut on the chart this week, securing the No. 6 spot with 221,000 views; helping it, suggested Visible Measures, which compiles the chart each week, were the release of various additional and behind-the-scenes assets. Meanwhile, Frito-Lay's "Woman's World" effort returned the chart (it originally made its debut in May), thanks to "Jeans," the latest video in the "Woman's World" series. Visible Measures pointed out that "Jeans," which launched July 21, benefited from YouTube-home-page placement.

And for all those keeping track at home, it's Cadbury's 20th week in a row on the chart. When will people tire of the "Eyebrow Dance"?

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Evian Live Young BETC Euro RSCG 3,623,795 -32% Evian: Live Young
2 Back on Chart Frito-Lay A Woman's World OMD, Juniper Park, Jam Media 544,801 Back on Chart Frito-Lay: Woman's World
3 3 Microsoft Xbox Project Natal World Famous 510,705 -20% Microsoft Xbox: Project Natal
4 4 DC Shoes Ken Block's Gymkhana Two Project Mad Media 370,019 -9% DC Shoes: Ken Block's Gymkhana Two Project
5 5 Cadbury Eyebrow Dance Fallon 306,232 +4% Cadbury: Eyebrow Dance
6 New Nike SB Today Was a Good Day Wieden & Kennedy 221,412 New Nike SB: Today Was a Good Day
7 6 Air New Zealand Nothing to Hide .99 Auckland 208,096 -8% Air New Zealand: Nothing to Hide
8 8 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 204,788 0% T-Mobile: T-Mobile Dance
9 2 Dropthe
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A Different Ending MCBD, MediaCom 189,924 -75% Drop the Weapons: A Different Ending
10 9 Carl's Jr. How to Eat a Burger (Portobello Mushroom Six Dollar Burger) Initiative, Mendelsohn Zien 187,337 -4% Carl's Jr.: How to Eat a Burger
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