NEW YORK (AdAge.com) -- Is it a good day when your skateboard gets run over by a car? Only, apparently, if you're pro skaker Paul Rodriguez (aka P-Rod), the car is driven by Ice Cube and the soundtrack is his '90s classic "Today Was a Good Day." The Nike SB (that would be skateboarding) effort and Frito-Lay's "A Woman's World" campaign are the fresh videos on this week's chart, which was still dominated by Evian's rollerskating babies.
The Nike SB work is the only debut on the chart this week, securing the No. 6 spot with 221,000 views; helping it, suggested Visible Measures, which compiles the chart each week, were the release of various additional and behind-the-scenes assets. Meanwhile, Frito-Lay's "Woman's World" effort returned the chart (it originally made its debut in May), thanks to "Jeans," the latest video in the "Woman's World" series. Visible Measures pointed out that "Jeans," which launched July 21, benefited from YouTube-home-page placement.
And for all those keeping track at home, it's Cadbury's 20th week in a row on the chart. When will people tire of the "Eyebrow Dance"?
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Evian||Live Young||BETC Euro RSCG||3,623,795||-32%|
|2||Back on Chart||Frito-Lay||A Woman's World||OMD, Juniper Park, Jam Media||544,801||Back on Chart|
|3||3||Microsoft Xbox||Project Natal||World Famous||510,705||-20%|
|4||4||DC Shoes||Ken Block's Gymkhana Two Project||Mad Media||370,019||-9%|
|6||New||Nike SB||Today Was a Good Day||Wieden & Kennedy||221,412||New|
|7||6||Air New Zealand||Nothing to Hide||.99 Auckland||208,096||-8%|
|8||8||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||204,788||0%|
|A Different Ending||MCBD, MediaCom||189,924||-75%|
|10||9||Carl's Jr.||How to Eat a Burger (Portobello Mushroom Six Dollar Burger)||Initiative, Mendelsohn Zien||187,337||-4%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.