Rollerskating Babies, Painted Bodies Rack up Viral Views

What People Watched the Week of June 29

By Published on .

NEW YORK (AdAge.com) -- With a whopping almost 4 million views -- that's a record single-week view count for the Viral Video Chart -- Air New Zealand returns to the chart with its "Nothing to Hide" campaign. According to the firm that compiles the chart, much of the growth was fueled by this unusual take on the typical airline safety video.

Meanwhile, Evian called on the oldest trick in the book -- babies -- to notch the No. 2 spot. They're on roller skates, jumping over bodies and doing rail slides, the overarching idea being that Evian makes you more youthful.

Microsoft's "Browse Better" campaign for Internet Explorer made its debut in the No. 3 spot. The video shown here was pulled, according to The Seattle Times, but not before it created a stir, helping to fuel the campaign's views. (As a reminder, for the Ad Age Viral Video Chart, Visible Measures reports total campaign viral views, not individual video views.)

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 Back on Chart Air New Zealand Nothing to Hide .99 Auckland 3,978,561 Back on Chart Air New Zealand: Nothing to Hide
2 New Evian Live Young BETC Euro RSCG 1,845,389 New Evian: Live Young
3 New Microsoft Browse Better Bradley and Montgomery 831,989 New Microsoft: Browse Better
4 2 Microsoft Xbox Project Natal World Famous 682,744 +44% Microsoft Xbox: Project Natal
5 4 DC Shoes Ken Block's Gymkhana Two Project Mad Media 522,652 +35% DC Shoes: Ken Block's Gymkhana Two Project
6 1 Nike Basketball Most Valuable Puppets Wieden & Kennedy 431,317 -50% Nike Basketball: Most Valuable Puppets
7 6 Carl's Jr. How to Eat a Burger (Portobello Mushroom Six Dollar Burger) Initiative, Mendelsohn Zien 359,107 +20% Carl's Jr.: How to Eat a Burger
8 8 Cadbury Eyebrow Dance Fallon 336,476 +17% Cadbury: Eyebrow Dance
9 Back on Chart Vodafone Make the Most of Now Ogilvy & Mather 317,534 Back on Chart Vodafone: Make the Most of Now
10 5 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 201,371 -38% T-Mobile: T-Mobile Dance
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