NEW YORK (AdAge.com) -- With a whopping almost 4 million views -- that's a record single-week view count for the Viral Video Chart -- Air New Zealand returns to the chart with its "Nothing to Hide" campaign. According to the firm that compiles the chart, much of the growth was fueled by this unusual take on the typical airline safety video.
Meanwhile, Evian called on the oldest trick in the book -- babies -- to notch the No. 2 spot. They're on roller skates, jumping over bodies and doing rail slides, the overarching idea being that Evian makes you more youthful.
Microsoft's "Browse Better" campaign for Internet Explorer made its debut in the No. 3 spot. The video shown here was pulled, according to The Seattle Times, but not before it created a stir, helping to fuel the campaign's views. (As a reminder, for the Ad Age Viral Video Chart, Visible Measures reports total campaign viral views, not individual video views.)
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||Back on Chart||Air New Zealand||Nothing to Hide||.99 Auckland||3,978,561||Back on Chart|
|2||New||Evian||Live Young||BETC Euro RSCG||1,845,389||New|
|3||New||Microsoft||Browse Better||Bradley and Montgomery||831,989||New|
|4||2||Microsoft Xbox||Project Natal||World Famous||682,744||+44%|
|5||4||DC Shoes||Ken Block's Gymkhana Two Project||Mad Media||522,652||+35%|
|6||1||Nike Basketball||Most Valuable Puppets||Wieden & Kennedy||431,317||-50%|
|7||6||Carl's Jr.||How to Eat a Burger (Portobello Mushroom Six Dollar Burger)||Initiative, Mendelsohn Zien||359,107||+20%|
|9||Back on Chart||Vodafone||Make the Most of Now||Ogilvy & Mather||317,534||Back on Chart|
|10||5||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||201,371||-38%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.