NEW YORK (AdAge.com) -- What's more popular than "Roller Babies"? The world's largest Slip 'n Slide. Microsoft's "Megawoosh" campaign has successfully displaced Evian at the top of the Viral Video Chart, with almost 2.3 million views. Other newcomers include the "Acrobuttocks" campaign, a spoof on Levi's "Guys Backflip Into Jeans" and Ray-Ban's "Guy Catches Glasses With Face" virals, in which people catch laptops between their butt cheeks; an Avril Lavigne-starring perfume promotion (celebrity still sells); and "Bikini Cinema," a campaign for 1690 Swimwear.
About the last campaign, perhaps Matt Cutler, VP at Visible Measures, said it best: "It's a little painful to watch, but it's hard to argue with the creative 'purity' here ... no gimmicks, no artifice, no subtlety. The comment stream is pretty much what you expect -- and far from on message -- and I can't help but wonder how this connects with the target audience (presumably women who can wear their bikinis)."
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||3||Microsoft||Megawoosh (Make It Possible)||MRM Worldwide, Germany||2,262,234||+163%|
|2||1||Evian||Live Young||BETC Euro RSCG||1,858,907||-30%|
|4||6||Shake Weight||Get a Shake Weight Now||N/A||457,478||-2%|
|5||4||Microsoft Xbox||Project Natal||World Famous||441,090||-11%|
|6||7||DC||Ken Block's Gymkhana Two Project||Mad Media||394,809||+6%|
|7||2||Nike SB||Today Was a Good Day||Wieden & Kennedy||380,008||-75%|
|8||New||Avril Lavigne Perfume||Black Star||SelectNY||223,912||New|
|10||New||1690 Swimwear||Bikini Cinema||N/A||196,940||New|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.