Samsung's polarizing Galaxy Note phone-tablet hybrid is surpassing sales expectations, with 5 million sold worldwide since its debut in Europe five months ago. Keep in mind, expectations were low for a tablet that 's not really a tablet and certainly not an iPad. But its campaign is making some serious waves, premiering big on Ad Age 's Viral Video Chart.
The company's "Elephant Plays with Galaxy Note" spot racked up more than 2 milllion views this past week, making it No. 4 on the chart, according to data provided by Visible Measures. It stars an elephant named Peter using his trunk to operate many of the phone's features, such as playing the digital xylophone and guitar, swiping through the touch-screen photo library and even using the phone's controversial stylus to illustrate the idea that "bigger is better."
In fact, that 's a point that is central to the positioning of the Galaxy Note in the ever-diversifying tablet market. Many critics say the device is still somewhere between a very small tablet and a very big smartphone, but this ad underscores that it is definitely the latter and promotes the experiential benefits of a much larger smartphone screen.
This is not Samsung's only spot to make this week's chart -- the No. 10 spot belongs to "Galaxy Nexus Calling All" -- which highlights the smartphone's facial-recognition security capabilities -- with 573,000 views, a 29% decline since last week. Finally reaching the top spot is Rovio's "Angry Birds in Space" campaign, which dethroned Invisible Children's "KONY 2012" spot with just shy of 10 million views in its third week on the chart.