NEW YORK (AdAge.com) -- This week on the viral video chart, LG suggests people think twice, Google wants people to think Chrome and Cisco hopes people can't stop thinking about its security with a faux infomercial promoting its SIO to Go iPhone app. And sneaking in at the 10th spot, U.K.'s Drench spring water hopes people latch onto its jazz-playing hamster band.
It's also the week for several long-running campaigns to reclaim their superiority. Evian's "Rollerbabies" returns to first place -- its 13th week in that spot and its 23rd straight week on the chart. And T-Mobile's "Dance" returns to the chart, marking its 29th appearance.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||3||Evian||Live Young||BETC Euro RSCG||1,043,538||-21%|
|2||2||Activision||Tony Hawk Ride||Droga 5; Sharethrough||1,038,164||-49%|
|3||7||Volkswagen||The Fun Theory||Tribal DDB||479,443||-14%|
|4||8||DC Shoes||Gymkhana Two||Mad Media||457,334||-7%|
|5||9||Microsoft||Xbox Project Natal||World Famous||450,811||-7%|
|6||New||LG||Give It a Ponder||Young & Rubicam||348,177||New|
|7||Back on Chart||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||249,541||Back on Chart|
|8||New||What is Google Chrome OS?||Epipheo Studios||246,087||New|
|9||New||Cisco||Cisco SIO iPhone App||In-House; Sharethrough||222,921||New|
|10||New||Drench Spring Water||Clever Hamsters||CHI & Partners||206,104||New|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.