NEW YORK (AdAge.com) -- Microsoft is proving its staying power on the viral-video chart with two spots again this week, including the No. 2 spot "Megawoosh" and the No. 5 spot, its Project Natal trailer. Visible Measures, which compiles the chart, notes this is the 14th week in a row that Project Natal has shown up on the chart and wonders whether it might be poised to surpass Cadbury's "Eyebrow Dance" as the chart's longest-running campaign. Time will tell -- only nine more weeks to go until it ties Cadbury.
Debuting in No. 4 is the clever Jay-Z spot from Droga5, in which the artist re-creates his past record covers to promote the release of his latest album on Rhapsody. Worth a watch, if you haven't seen it already.
Also new and in the No. 7 spot is a video from Pizza Hut, documenting comedian and Pizza Hut pitchman Jim Breuer's "freakout" on the set of a commercial, when a prop guy keeps snatching away his slice of stuffed-crust pizza in between takes. While it worked in this case, it's no surefire recipe for viral success. As Matt Cutler, VP-marketing and analytics at Visible Measures, notes: "It's becoming increasingly hard for this kind of spot to come off as authentic, as the format just seems so ripe for faux-viral exploitation."
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Evian||Live Young||BETC Euro RSCG||1,105,640||-12%|
|2||3||Microsoft||Megawoosh (Make It Possible)||MRM Worldwide, Germany||709,795||-7%|
|3||8||DC||Ken Block's Gymkhana Two Project||Mad Media||487,560||37%|
|4||New||Rhapsody||Jay-Z Music Without Borders||Droga5||472,038||New|
|5||3||Microsoft Xbox||Project Natal||World Famous||452,039||-4%|
|6||Back On Chart||Frito-Lay||Woman's World||OMD, Juniper Park, Jam Media||406,785||Back On Chart|
|7||New||Pizza Hut||America's Favorite||BBDO||399,615||New|
|8||10||Inspired Bicycles||Danny MacAskill Trials||N/A||249,927||-23%|
|9||4||Nokia||All Day Mobility||Wieden+Kennedy, JWT||202,550||-68%|
|10||6||Apple||Get a Mac||TBWAMedia Arts Lab||193,062||-51%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.