Microsoft Finds Viral-Video Success -- Twice

What People Watched the Week of Aug. 31

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NEW YORK ( -- Microsoft is proving its staying power on the viral-video chart with two spots again this week, including the No. 2 spot "Megawoosh" and the No. 5 spot, its Project Natal trailer. Visible Measures, which compiles the chart, notes this is the 14th week in a row that Project Natal has shown up on the chart and wonders whether it might be poised to surpass Cadbury's "Eyebrow Dance" as the chart's longest-running campaign. Time will tell -- only nine more weeks to go until it ties Cadbury.

Debuting in No. 4 is the clever Jay-Z spot from Droga5, in which the artist re-creates his past record covers to promote the release of his latest album on Rhapsody. Worth a watch, if you haven't seen it already.

Also new and in the No. 7 spot is a video from Pizza Hut, documenting comedian and Pizza Hut pitchman Jim Breuer's "freakout" on the set of a commercial, when a prop guy keeps snatching away his slice of stuffed-crust pizza in between takes. While it worked in this case, it's no surefire recipe for viral success. As Matt Cutler, VP-marketing and analytics at Visible Measures, notes: "It's becoming increasingly hard for this kind of spot to come off as authentic, as the format just seems so ripe for faux-viral exploitation."

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Evian Live Young BETC Euro RSCG 1,105,640 -12% Evian: Live Young
2 3 Microsoft Megawoosh (Make It Possible) MRM Worldwide, Germany 709,795 -7% Microsoft: Megawoosh
3 8 DC Ken Block's Gymkhana Two Project Mad Media 487,560 37% DC Shoes: Ken Block's Gymkhana Two Project
4 New Rhapsody Jay-Z Music Without Borders Droga5 472,038 New Rhapsody: Jay-Z Music Without Borders
5 3 Microsoft Xbox Project Natal World Famous 452,039 -4% Microsoft Xbox: Project Natal
6 Back On Chart Frito-Lay Woman's World OMD, Juniper Park, Jam Media 406,785 Back On Chart Frito-Lay: Woman's World
7 New Pizza Hut America's Favorite BBDO 399,615 New Pizza Hut: America's Favorite
8 10 Inspired Bicycles Danny MacAskill Trials N/A 249,927 -23% Danny MacAskill Trials
9 4 Nokia All Day Mobility Wieden+Kennedy, JWT 202,550 -68% Nokia: All Day Mobility
10 6 Apple Get a Mac TBWAMedia Arts Lab 193,062 -51% Apple: Get a Mac
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