Miley Cyrus Nudges Walmart Onto Viral Video Chart

What People Watched the Week of Aug. 3

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NEW YORK (AdAge.com) -- Change is in the air. With more action than we've seen in several weeks, four new campaigns made their debuts on the Viral Video Chart. Most notable is that Walmart snagged the No. 5 spot, with a campaign promoting its Miley Cyrus-Max Azria fashion line. It's the first time the retailer has made the chart, and while the spot isn't that interesting, the teenage songstress has enough of a fan base to help her score almost 500,000 views.

Microsoft snagged two slots, with its new Megawoosh campaign for Office, in which a daredevil catapults off what has to be the world's freakiest water slide, and the Project Natal demo, which has been a consistent presence on the chart since its debut at E3 in June.

Also new: an oddball arm-toning product called the Shake Weight (we'd describe what it does but it's probably worth watching at least part of the video) and a campaign for U.K. retailer Bensons for Beds. Nike Skateboarding's campaign is not new, but it is notable, gaining an impressive 600% thanks to extra content and celeb cameos.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Evian Live Young BETC Euro RSCG 2,638,143 -27% Evian: Live Young
2 6 Nike Skateboarding Today Was a Good Day Wieden & Kennedy 1,522,303 +588% Nike SB: Today Was a Good Day
3 New Microsoft Megawoosh (Make It Possible) MRM Worldwide, Germany 859,395 New Microsoft: Megawoosh
4 3 Microsoft Xbox Project Natal World Famous 494,964 -3% Microsoft Xbox: Project Natal
5 New Walmart Miley and Max. Only at Walmart. Jun Group, MediaVest 490,592 New Walmart: Miley and Max
6 New Shake Weight Get a Shake Weight Now N/A 465,567 New Shake Weight
7 4 DC Shoes Ken Block's Gymkhana Two Project Mad Media 372,654 +1% DC Shoes: Ken Block's Gymkhana Two Project
8 New Bensons for Beds Mattress Dominoes World Record Attempt Wand Agency 307,836 New Bensons for Beds: Mattress Dominoes World Record Attempt
9 5 Cadbury Eyebrow Dance Fallon 223,487 -27% Cadbury: Eyebrow Dance
10 8 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 172,289 -16% T-Mobile: T-Mobile Dance
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