Who's Not Sick of Sexualized Sandwiches? Viral-Video Viewers

What People Watched the Week of June 22, 2009

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NEW YORK (AdAge.com) -- While Ad Age's Ken Wheaton lamented the multitude of sex-fueled fast-food campaigns last week, apparently the broader viral-video-watching audience is not sick of the schtick. Carl's Jr. snuck onto the Viral Video Chart this week in the No. 10 spot with its video of "The Hills" star Audrina Patridge eating a Teriyaki burger in a gold lame bikini. Carl's Jr. is still on the chart (for the fourth week in a row) for a different campaign: Its "How to Eat a Portobello Mushroom Burger" video, which enlisted a number of YouTube stars, is in the No. 6 spot.

Also new this week is a campaign promoting Mtn Dew's new Game Fuel "World of Warcraft"-themed sodas. Couldn't see that one coming, now, could you?

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Nike Basketball Most Valuable Puppets Wieden & Kennedy 859,205 -63% Nike Basketball: Most Valuable Puppets
2 2 Microsoft Xbox Project Natal World Famous 473,623 -50% Microsoft Xbox: Project Natal
3 8 Alton Towers/Ultimo Test Drive Bras In-house 460,840 +23% Ultimo: Test Drive Bras
4 3 DC Shoes Ken Block's Gymkhana Two Project Mad Media 387,763 -38% DC Shoes: Ken Block's Gymkhana Two Project
5 10 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 325,981 +41% T-Mobile: T-Mobile Dance
6 5 Carl's Jr. How to Eat a Burger (Portobello Mushroom Six Dollar Burger) Initiative, Mendelsohn Zien 299,926 -52% Carl's Jr: How to Eat a Burger
7 NEW Mtn Dew Choose Your Side BBDO 296,191 NEW Mtn Dew: Choose Your Side
8 6 Cadbury Eyebrow Dance Fallon 287,516 -40% Cadbury: Eyebrow Dance
9 7 NBA Where Amazing Happens Goodby, Silverstein & Partners 201,406 -37% NBA: Where Amazing Happens
10 NEW Carl's Jr. Teriyaki Burger Initiative, Mendelsohn Zien 182,518 NEW Carl's Jr: Teriyaki Burger
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