Sexy Pilgrim Trumps Tillman for Thanksgiving Week's Top Viral Video

What People Watched the Week of Nov. 23, 2009

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NEW YORK ( -- Muscle Milk's "Sexy Pilgrim" video, released the week before Turkey Day, took the top spot on this week's chart. The video, created by Pereira & O'Dell and aggressively seeded by Sharethrough, was the second-largest No. 1 debut to date, after the June debut of Carl's Jr.'s "How to Eat a Burger" campaign. Visible Measures, which compiles the chart, noted that while it was seeded across multiple video-sharing sites it was Metacafe that led the charge. It beat out Tillman, the skate-boarding dog, who stars in the Activision video and takes the No. 2 spot, despite an impressive 162% week-over-week jump.

Also new this week is Orbit's "Clean it Up" spot from Evolution Bureau (EVB), in collaboration with Sharethrough (one of four spots on the chart this company seeded). The fun little stop-motion spot features a paper ball and pair of lips, created by Chicago-based street artist Goons, that collaborate to clean up the sidewalk and a dusty old house.

Finally, in the No. 6 spot is a rather disturbing and gruesome video that also ran as a cinema ad. It aims to dissuade viewers from plane travel by equating the weight of greenhouse gasses generated during a typical European flight with polar bears dying and has certainly been received by mixed reviews on YouTube and

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 New Muscle Milk Sexy Pilgrim Pereira & O'Dell; Sharethrough 3,043,735 New Muscle Milk: Sexy Pilgrim
2 4 Activision Tony Hawk Ride Droga 5; Sharethrough 2,049,870 +162% Activision: Tony Hawk Ride
3 2 Evian Live Young BETC Euro RSCG 1,316,927 +18% Evian: Live Young
4 New Orbit Clean It Up Evolution Bureau; Sharethrough 768,428 New Orbit: Clean It Up
5 8 Cisco Spam and Virus Blocker Sharethrough 693,598 +36% Cisco: Spam and Virus Blocker
6 New PlaneStupid Polar Bears Mother 658,548 New PlaneStupid: Polar Bears
7 3 Volkswagen The Fun Theory Tribal DDB 560,613 -33% Volkswagen: The Fun Theory
8 9 DC Shoes Gymkhana Two Mad Media 494,329 -2% DC Shoes: Ken Block's Gymkhana Two Project
9 10 Microsoft Xbox Project Natal World Famous 485,676 +10% Microsoft: Xbox Project Natal
10 Back on Chart Frito-Lay A Woman's World OMD, Juniper Park, Jam Media 422,339 Back on Chart Frito-Lay: Woman's World
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