Digital Media's April Fools' Winner: #Snoopavision

Published on .

Want to simulate watching a video with Snoop Dogg? YouTube had you covered for an April Fools' Day campaign that topped this week's Viral Video Chart, covering the week through Sunday. As always, the chart is compiled by Visible Measures and includes both organic and paid views.

For other April Fools' jokes in media and marketing, see our roundup -- including another Viral Video Chart campaign this week, Quilted Northern's Artisinal Toilet Paper.

1
Experience YouTube in #SnoopaVision
NEW
YouTube
NA
Views this week: 33,370,647
Spot last week: NEW
2
Galaxy S7
-37%
Samsung
Wieden + Kennedy (Portland)
Views this week: 18,675,986
Spot last week: 1
3
LG G5
241%
LG
NA
Views this week: 18,189,307
Spot last week: 9
4
Fight Hunger Spark Change
NEW
Walmart
NA
Views this week: 12,041,604
Spot last week: NEW
5
Taylor vs. Treadmill
NEW
Beats Music
NA
Views this week: 9,924,222
Spot last week: NEW
6
The Make It Yours Cookie Recipie
NEW
Country Crock
NA
Views this week: 9,119,439
Spot last week: NEW
7
Artisanal Toilet Paper
NEW
Quilted Northern
NA
Views this week: 8,643,247
Spot last week: NEW
8
Old TV Syndrome
NEW
Samsung
NA
Views this week: 7,801,242
Spot last week: NEW
9
Miss Adventure
NEW
Kate Spade
NA
Views this week: 7,763,515
Spot last week: NEW
10
Beyond Possible
NEW
Toyota
NA
Views this week: 5,912,926
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


Most Popular