Want to simulate watching a video with Snoop Dogg? YouTube had you covered for an April Fools' Day campaign that topped this week's Viral Video Chart, covering the week through Sunday. As always, the chart is compiled by Visible Measures and includes both organic and paid views.
For other April Fools' jokes in media and marketing, see our roundup -- including another Viral Video Chart campaign this week, Quilted Northern's Artisinal Toilet Paper.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.