Sony Makes Viral Chart With Bullfighting-Meets-Soccer Mash-up

What People Watched the Week of Sept.7

By Published on .

NEW YORK (AdAge.com) -- Hold on to your hat -- and maybe your stomach, too. There were no tripods involved in the filming of the wild Sony video that debuted in the 10 spot, featuring a mash-up of a pickup soccer game and a bullfight.

The spot works, according to Matt Cutler of Visible Measures, which compiles the chart, because "the tricks performed, crossed with the level of danger involved, creates the immediate 'Did they really do that!?!!' response, which has long been associated with viral-video success. The rational part of my brain knows there's no way this could be reasonably pulled off, but the camera work makes everything look rather convincing." What's the point of the video? It promotes Sony's Sept. 22 "Twilight Football" event, which itself promotes Sony's low-light-capable cameras.

In other moves, the promo for Smule's "I Am T-Pain" auto-tune iPhone app turned up in the No. 7 spot and Evian's Rollerbabies were finally knocked off the top spot by DC Shoes' Gymkhana 2 project.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 3 DC Shoes Ken Block's Gymkhana Two Project Mad Media 1,354,443 178% DC Shoes: Ken Block's Gymkhana Two Project
2 1 Evian Live Young BETC Euro RSCG 1,087,884 -2% Evian: Live Young
3 5 Microsoft Xbox Project Natal World Famous 413,099 -9% Microsoft Xbox: Project Natal
4 Back on chart HP You On You Creative i 403,574 165% HP: 'You on You'
5 2 Microsoft Megawoosh (Make It Possible) MRM Worldwide, Germany 318,899 -55% Microsoft: Megawoosh
6 8 Inspired Bicycles Danny MacAskill Trials N/A 316,510 27% Danny MacAskill Trials
7 New Smule I Am T-Pain N/A 267,354 New Smule: 'I Am T-Pain'
8 4 Rhapsody Jay-Z Music Without Borders Droga5 260,766 -45% Rhapsody: Jay-Z Music Without Borders
9 Back on chart T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 198,039 Back on chart T-Mobile Dance
10 NEW Sony Twilight Football Dare Digital 197,996 NEW Sony: 'Twilight Football'
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