NEW YORK (AdAge.com) -- Perhaps it's the summer weather or vacations beckoning, but this week's Viral Video Chart showed little movement from last week's. All the campaigns should look, well, familiar -- they were all on the chart last week.
DroptheWeapons.org's "A Different Ending" saw 105% growth to jump into the No. 2 spot. The choose-your-own-ending campaign out of a U.K. antiviolence organization aims to show the consequences of knives and guns.
Evian's rollerskating stuck it out in first place, with 5.3 million views -- still head and shoulders above the second-place campaign -- despite views dropping 56% from last week. And it should be noted that Cadbury's "Eyebrow Dance" marked its 19th consecutive week on the chart.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Evian||Live Young||BETC Euro RSCG||5,318,339||-56%|
|A Different Ending||MCBD, MediaCom||755,471||+105%|
|3||2||Microsoft Xbox||Project Natal||World Famous||636,722||-20%|
|4||5||DC Shoes||Ken Block's Gymkhana Two Project||Mad Media||407,313||-12%|
|6||4||Air New Zealand||Nothing to Hide||.99 Auckland||226,169||-51%|
|7||Back on Chart||Nike Basketball||Most Valuable Puppets||Wieden & Kennedy||216,323||Back on Chart|
|8||Back on Chart||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||205,738||Back on Chart|
|9||9||Carl's Jr.||How to Eat a Burger (Portobello Mushroom Six Dollar Burger)||Initiative, Mendelsohn Zien||195,660||-15%|
|10||10||Microsoft||Laptop Hunters||Crispin Porter & Bogusky||189,946||-16%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.