Summer Doldrums Make for Quiet Viral-Video Week

What People Watched the Week of July 20

By Published on .

NEW YORK ( -- Perhaps it's the summer weather or vacations beckoning, but this week's Viral Video Chart showed little movement from last week's. All the campaigns should look, well, familiar -- they were all on the chart last week.'s "A Different Ending" saw 105% growth to jump into the No. 2 spot. The choose-your-own-ending campaign out of a U.K. antiviolence organization aims to show the consequences of knives and guns.

Evian's rollerskating stuck it out in first place, with 5.3 million views -- still head and shoulders above the second-place campaign -- despite views dropping 56% from last week. And it should be noted that Cadbury's "Eyebrow Dance" marked its 19th consecutive week on the chart.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Evian Live Young BETC Euro RSCG 5,318,339 -56% Evian: Live Young
2 6 Dropthe
A Different Ending MCBD, MediaCom 755,471 +105% Drop the Weapons: A Different Ending
3 2 Microsoft Xbox Project Natal World Famous 636,722 -20% Microsoft Xbox: Project Natal
4 5 DC Shoes Ken Block's Gymkhana Two Project Mad Media 407,313 -12% DC Shoes: Ken Block's Gymkhana Two Project
5 7 Cadbury Eyebrow Dance Fallon 293,277 -15% Cadbury: Eyebrow Dance
6 4 Air New Zealand Nothing to Hide .99 Auckland 226,169 -51% Air New Zealand: Nothing to Hide
7 Back on Chart Nike Basketball Most Valuable Puppets Wieden & Kennedy 216,323 Back on Chart Nike Basketball: Most Valuable Puppets
8 Back on Chart T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 205,738 Back on Chart T-Mobile: T-Mobile Dance
9 9 Carl's Jr. How to Eat a Burger (Portobello Mushroom Six Dollar Burger) Initiative, Mendelsohn Zien 195,660 -15% Carl's Jr.: How to Eat a Burger
10 10 Microsoft Laptop Hunters Crispin Porter & Bogusky 189,946 -16% Microsoft: Laptop Hunters
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