Viral Video Chart: Is Susan Boyle Affecting Total Views?

What People Watched the Week of April 20, 2009

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NEW YORK (Ad Age.com) -- As they pulled the data, the folks at Visible Measures noticed total views of the top 10 videos on the chart dropped 34% this week. Perplexing? Indeed.

Searching for a reason for the drop, they considered the "Susan Boyle effect" -- could her 64 million views last week have commanded so much time and attention that people had little left for watching commercial videos? (Quick, somebody sponsor that woman!) Could it have been the nice weather enveloping populous parts of the country, with more people spending time outside and away from a keyboard? Maybe it'sbecause there has been little movement in terms of new videos jumping to the top of the chart. Or perhaps there's a whole "long tail" of popular videos collectively racking up major views but individually not snaring enough to register among the top 10.

What do you think?

New to the chart this week are spots from the Cleveland Cavaliers, Philips and Samsung. Be sure to watch the Samsung spot in high def, advises Visible Measures' Matt Cutler, to catch all of the subtle but important details.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 610,077 -19% T-Mobile: Dance
2 2 Samsung Extreme Sheep LED Art The Viral Factory 456,186 -36% Samsung: Extreme Sheep LED Art
3 4 Cadbury Eyebrow Dance Fallon 409,695 -19% Cadbury: Eyebrow Dance
4 New Cleveland Cavaliers Playoff Proposal Unknown 365,566 New to Chart Cleveland Cavaliers: Playoff Proposal
5 New Philips Carousel Tribal DDB 325,720 New to Chart Philips: Carousel
6 Back on Chart Durex Get It On Fitzgerald & Co., SuperFad 240,641 Back on Chart Durex: Kama Balloon Animal Sutra
7 3 Burger King SpongeBob Crispin Porter & Bogusky 229,426 -63% Burger King: SpongeBob
8 7 Geico It's the Gecko/ Numa Numa The Martin Agency, Horizon Media 218,190 -46% Geico: It's the Gecko/Numa Numa
9 New Samsung YouTube HD Camera Trick Challenge The Viral Factory 217,627 New to Chart Samsung: YouTube HD Camera Trick Challenge
10 5 Head Novak Djokovic Scores On and Off Aimaq Rapp Stolle, Feed Company, 7th Chamber 207,331 -58% Head: Novak Djokovic Scores On and Off

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