Sainsbury's Christmas Ad Dethrones Monty the Penguin on Viral Video Chart

Newcomers Swarm Viral Video

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This week's Viral Video Chart is packed with newcomers. Seven of the chart's ten entries made their debuts within week ending Sunday, and many of them muscled past entrenched favorites to win their spots.

For example, a Christmas short from Sainsbury's knocked off John Lewis's "Monty the Penguin" campaign to bow at number one. The Sainsbury's spot, which takes inspiration from a small moment when enemy soldiers sang carols together on Christmas Eve during World War I, has picked up more than 9.4 million views since it went live earlier this week.

Turkish Airlines, Samsung, Purina, Sony and Sprint campaigns all made new appearances on the viral chart as well. Sony actually claimed two spots with very different campaigns. One, "Script to Screen," advertises 4K televisions, while the other, "Friendly Competition," promotes its most recent gaming system, the PlayStation 4.

The rest of the chart's spots are filled with familiar campaigns. The aforementioned John Lewis campaign -- which, like the Sainsbury's video, is part of the U.K.'s traditional Super Bowl-esque battle of Christmas commercials -- is sitting comfortably in second place after racking up more than 6.2 million views this week. Beats headphones' "Ain't No Game" picked up another 3.3 million views, while Burberry's "From London With Love" gained another 2.3 million views.

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