NEW YORK (AdAge.com) -- Five new videos hit the chart this week, and three of them are from computer makers -- can you tell it's back-to-school season? That's in addition to the two Microsoft videos, which have been mainstays of late. Visible Measures, which compiles the data, noted that the spoofed iPhone "Stalked" spot would have made the chart, but since these are "brand-driven" videos, it was disqualified on a technicality. Rules are rules.
The other two fall into the "potentially unintentionally hilarious infomercial" category, as Visible Measures classifies it. At No. 7 is Aspray -- the all-over deodorant -- good for stinky feet, pits and, yes, butt odor. The No. 9 spot is just hard to take seriously. Don't know what a "winker" is? Check it out and let us know what you think -- are these for real?And did you notice what's missing from this week's chart? Cadbury's "Eyebrow Dance," after 23 straight weeks of making the top 10.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Evian||Live Young||BETC Euro RSCG||1,250,925||-11%|
|2||New||HP||You on You||Goodby Silverstein & Partners||931,022||New|
|3||2||Microsoft||Megawoosh (Make It Possible)||MRM Worldwide, Germany||762,335||-34%|
|4||New||Nokia||All Day Mobility||Wieden & Kennedy, JWT||624,834||New|
|5||3||Microsoft Xbox||Project Natal||World Famous||469,943||0%|
|6||New||Apple||Get a Mac||TBWA/Media Arts Lab||396,815||New|
|7||New||Aspray||All Over Body Deodorant||N/A||363,736||New|
|8||8||DC||Ken Block's Gymkhana Two Project||Mad Media||354,609||-3%|
|10||4||Inspired Bicycles||Danny MacAskill Trials||N/A||326,266||-28%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.