NEW YORK (AdAge.com) -- It's not unusual for Nascar stars to show up in their sponsors' ads, but how many will work a shift flipping burgers as Tony Stewart appears to have done for Burger King? Mr. Stewart's got a good sense of humor, which comes through in the two-minute video. Some guests recognize him, even though he looks like a regular schlub behind the counter; others don't.
The video is part of Burger King's "Sign & Race" campaign, which allows fans to enter to have their signature placed on the Burger King logo on Mr. Stewart's car, and share the image on Facebook and Twitter.
The video received 1.8 million views last week, good but not quite good enough to unseat the cumulative views on Old Spice's "responses" starring Isaiah Mustafa. Also new on the chart last week were campaigns for Subaru and Diehard, while Blendtec returned at No. 4 with the wanton destruction of an innocent iPad.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Old Spice||Responses||Wieden & Kennedy||2,086,752||-49%|
|2||New||Burger King||Tony Stewart||Crispin Porter & Bogusky||1,885,588||New|
|3||Back on Chart||Geico||Really Save||The Martin Agency||1,523,991||Back on Chart|
|4||Back on Chart||Blendtec||Will it Blend?||In-house||1,471,918||Back on Chart|
|5||5||Old Spice||The Man Your Man Could Smell Like||Wieden & Kennedy||1,120,209||-5%|
|6||3||Old Spice||The Return of The Man Your Man Could Smell Like||Wieden & Kennedy||1,095,552||-6%|
|7||4||Old Spice||Odor Blocker||Wieden & Kennedy||944,079||-18%|
|8||8||Evian||Live Young||BETC Euro RSCG||922,206||-3%|
|9||New||Subaru||Get More G's||N/A||806,745||New|
|10||New||DieHard||DieHard Batteries vs.||Y&R; Sharethrough; Digitas||800,478||New|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.