Millions Watch Tony Stewart Man Burger King Drive-Thru

Nascar Nation Flocks to Online Clip of Driver Working Shift

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NEW YORK (AdAge.com) -- It's not unusual for Nascar stars to show up in their sponsors' ads, but how many will work a shift flipping burgers as Tony Stewart appears to have done for Burger King? Mr. Stewart's got a good sense of humor, which comes through in the two-minute video. Some guests recognize him, even though he looks like a regular schlub behind the counter; others don't.

The video is part of Burger King's "Sign & Race" campaign, which allows fans to enter to have their signature placed on the Burger King logo on Mr. Stewart's car, and share the image on Facebook and Twitter.

The video received 1.8 million views last week, good but not quite good enough to unseat the cumulative views on Old Spice's "responses" starring Isaiah Mustafa. Also new on the chart last week were campaigns for Subaru and Diehard, while Blendtec returned at No. 4 with the wanton destruction of an innocent iPad.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Old Spice Responses Wieden & Kennedy 2,086,752 -49% Old Spice: Responses
2 New Burger King Tony Stewart Crispin Porter & Bogusky 1,885,588 New Burger King: Tony Stewart
3 Back on Chart Geico Really Save The Martin Agency 1,523,991 Back on Chart Geico: Really Save
4 Back on Chart Blendtec Will it Blend? In-house 1,471,918 Back on Chart Blendtec: Will it Blend?
5 5 Old Spice The Man Your Man Could Smell Like Wieden & Kennedy 1,120,209 -5% Old Spice: The Man Your Man Could Smell Like
6 3 Old Spice The Return of The Man Your Man Could Smell Like Wieden & Kennedy 1,095,552 -6% Old Spice: The Return of The Man Your Man Could Smell Like
7 4 Old Spice Odor Blocker Wieden & Kennedy 944,079 -18% Old Spice: Odor Blocker
8 8 Evian Live Young BETC Euro RSCG 922,206 -3% Evian: Live Young
9 New Subaru Get More G's N/A 806,745 New Subaru: Get More G's
10 New DieHard DieHard Batteries vs. Y&R; Sharethrough; Digitas 800,478 New DieHard Batteries vs
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